Organization culture for the company McDonald’s
Culture is refer to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. On the other hand, culture also can be defines as the set of key values, belief, understandings, and norms shared by members of an organization. Besides that, culture also can be analyzed by surface level and deeper level. The fundamental
Symbols
Symbols is a shape or sign used to represent something such as an organization. Symbols are experienced as real, and their impact has significant organizational consequences. All communication is achieved through the use of symbols. Besides that, the current symbol for company McDonald’s is the wording “M” with gold colour which
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In addition, McDonald are using the 3R’s – reduce, re-use, recycle to helping the environment clean. McDonald’s® are using an internal global scorecard tool called the Eco-Filter to make packaging decisions while keeping the environment in mind. Over time, McDonald’s had made changes to reduce the amount of our packaging and increase our use of recycled materials. Diagram 2 : The changing of packaging food of McDonald’s.
Heroes
Heroes is a role model for employees to follow and show how to do the right thing in organization. The classic heroes are the founders of the organization, who are often work hard and make everything become more perfect. The heroes of McDonald’s is Ray Kroc. He is a entrepreneur in American. He was expanding McDonald’s from a local chain to the world’s most profitable restaurant franchise operation. Diagram 3 : The heroes of McDonalds (Ray Kroc).
When you hear the word “hero,” what names come to mind? What exactly makes a hero? One thing I’m certain of is that Andrew Carnegie was definitely NOT one of them. A hero is someone with integrity, concern for others, and protects. Carnegie, a selfish but self-made, made poor and unethical actions and decisions, not owning the traits of a hero.
What is a symbol? In literature a symbol is an object, person, place or an idea that has a real meaning in itself and also a deeper and profound meaning . Many examples of symbols can be found in the novel “The Great Gatsby” by F. Scott Fitzgerald. The story of the book takes place in the roaring 1920’s and within the story Fitzgerald uses a lot of symbols as objects and physical location. The physical locations such as valley of ashes, Gatsby’s mansion , Nick’s house , the green light located in the Buchanan residents’ dock are not only places or locations that the author mentions, they symbolize emotions, feelings and other significant information.
Culture refers to the social heritage of a people- those learned patterns for thinking, feeling, and acting that are transmitted from one generation to the next, including the embodiment of these patterns in material items. Culture provides the meanings that enable human beings to interpret their experiences and guide their actions (Hughes and Kroehler, 2013). The African culture have played a role in our society for many years. America is known for its diversity and is called the melting pot.
A symbol, a word by definition means, a material object representing something immaterial. The character Jack Merridew, in Lord of The Flies symbolizes chaos, insanity, and ego. In Lord of The Flies Jack Merridew symbolizes chaos by demanding, “’ We want meat’” (51).
Introduction In the year 1993 a sociologist named George Ritzer wrote a book called The McDonaldization of Society, which wasn’t about how the deliciousness of McNuggets has revolutionized the world, but instead focused on how the methodology and rational structuring used at the McDonalds franchise functions. The concept is that traditional ways of thinking are replaced by ends/means focused goals, sense of social control and prioritization of efficiency. In the words of Ritzer McDonaldization is “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. The following essay discusses the origins of Ritzers’ theory of McDonaldization, elaborates on the four components proposed by him and talks about the critique ‘irrationality of rationality’.
Heroes in our society are revered and respected as Joseph Campbell reminds us: “A hero is someone who has given his or her life to something bigger than oneself” (Joseph Campbell). Heroes exist in all societies and throughout history. Maybe they are not always on the news or from the movies, but their words and their actions never fail to resonate across their feats. A hero gives of himself and dedicates himself to causes which better others and their society unlike individuals who are self serving, greedy, and cruel.
Appealing to the norms of society has always been a part of people 's lives. Children are taught, at a young age, about the societal importance of education and money. Since this is important in demonstrating a person’s place in society, many people feel the need to express wealth and sophistication to conform to a higher status. Recently however, the diachronics of societal norms has become more casual and has encouraged people to buy items at establishments that are considered to be of lower status. It is this desire for casualness that McDonald 's targets in their ad.
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s.
As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term
“If you can tell me who your heroes are, I can tell you how you are going to turn out. It is really important to have the right heroes.” – Warren Buffet. Many people are looking for heroes in wrong places, and misunderstanding the term hero itself. Strength, bravery, courage, and honesty are the things most people think when the name hero pops.
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the
The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.