Mcdonald's Distribution System Analysis

6. DISTRIBUTION SYSTEM OF MCDONALD
Way before when McDonald opened its first restaurant in India it started its operation in India mainly to streamline its supply chain. From July 1993 Foodland carefully understood McDonald's operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted by McDonald to satisfy its requirements.

The complete distribution of McDonalds’ products in India are handled by Radhakrishna Foodland Pvt. Ltd. It is the only distribution partner of McDonald in India. Radhakrishna Foodland manages the four Distribution Centres and it has its own transport division which handles the truck movement in the supply chain throughout the country.
McDonald exhibits control on its distribution partner for meeting its standards of cold, clean and on-time delivery. The

McDonald’s Distribution Centre is fully equipped with state-of-the-art equipment like refrigeration systems that maintains temperatures of –25º C. Ante rooms with temperatures of 10º C where the off-loading of goods take place, dock levelers, dock shelters, pallet trucks, high reach fork lifts and the refrigerated trucks with multi temperature facility are there for better efficiency.
The refrigerated trucks are divided in into 3 zones – Frozen Zone, Chill Zone and Ambient zone – the patties and other frozen products are stored in the frozen zone which is maintained at -18ºC to -20ºC while the fresh vegetables and diary mixes are stored in the chill zone, temperature here varies between 0ºC to 2ºC and dry foods including buns, packing material are ferried in ambient zone at room temperature to the distribution centre from the suppliers factories. McDonald has no legally documented Service Level Agreements with Radhkrishna Foodland Pvt. Ltd. But for the distributor also McDonald has set KPIs (Key Performance