Mcdonald's External Environment Analysis

In Eric Schlosser and Charles Wilson’s Chew On This, the two authors discuss the upbringing and evolution of the phenomenon that is fast food, which much of American business thrives off of today. With nearly 31,000 McDonald’s spread across 120 countries, the habit of eating fast food has become a routine. Schlosser and Wilson examine everything from the birth of the industry, specifically circling around McDonald’s, to the aspects present today which have largely strayed from its original ideals.

Similarly, the hectic lifestyles of individuals in some town and city increase the demand for appropriate fast food. This state presents the prospect for Arby’s to grow in those areas. However, advanced health consciousness might reduce demand but in the case of Arby’s it might not really affect them as they do provide healthy sandwiches and many other products, so this basically act as an advantage. Even so, the business can further keep improving the product quality. This side of the PEST analysis demonstrate that Arby’s can increase its business performance built on the effects of socio-cultural external factors. These factors include the percentage of people who has busy lives. Those who are busy prefer to eat from food chains than cooking at home. So the growing number of busy people in a social fabric can influence Arby’s. Most People are workaholic nowadays; therefore, there is more tendency of eating out. Thus, it turns to be an opportunity for the food chains like Arby’s. The factors such as consuming healthy and obesity have also been a prospect for food chains like Arby’s, which is offering the fresh and customized flavours in sandwiches away from the classic junk foods like burgers/fries and others. Fast food trends change built on what customers want. As said above, through this analysis, healthiness is the emphasis in many countries. This is not only suggested by governmental authorities, but also consumers. Nowadays, there is a growth in in organic and foods as regimes and lifestyle variations come into play. Consequently, fast food chains are applying their own branding changes and so is

Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s.

In the book Fast Food Nation, Eric Schlosser discusses the harsh truth that comes with the fast food industry. Schlosser covers much about the start of the fast food industry and how these companies have managed to change cultures all around the world. Over the last three decades, fast food has infiltrated every nook and cranny of American society. (pg 3). This is a minimal amount of time, when you think about it, for something this large to happen and influence so much. Throughout the book, we are told of the horrible working conditions of the overworked and underpaid employees, and the intense amount of factory work that causes numerous accidents when people are worked at such speeds in meat packing houses. Furthermore, Fast Food Nation is something that will open your eyes and give you insight on everything that goes on in the fast food business.

Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery segment operating a network of company-owned and franchise-owned restaurants in the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best Pizza Delivery Company in the world. Domino’s started out small with the legendary Tom Monaghan who bought his first pizza restaurant and called it Dominick’s. It was re-christened Domino’s Pizza in 1965. However, in 1978, the 200thDomino’s restaurant opened, and things really began to cook. By 1983 there were 1000Domino’s restaurants, rising to 5000 in 1989. Today, there are more than 9000

The PESTLE analysis is used to analyse the external macro-economic environment of McDonald’s that presents its opportunities and threats in the short and long term. In the global fast food restaurants industry, McDonald’s focused particularly on the cultural factors that were pertinent to India, which influenced its standardisation and localisation practices to effectively deal with all the different factors and conditions in the Indian market.

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%.

A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food?

In the middle east and Malaysia, there are huge marketing promotions of food high in fat and many parents are having a tough responsibility in which they are confined between picking a good selection of food products to maintain their health and the health of their children or to succumb to their desires and their children’s requests to buy unhealthy advertised food products. Therefore, fast food advertising has a profound negative influence on children’s food choices and parents buying behavior in the middle east and Malaysia as it attracts them through several mediums and themes, resulting in unhealthy eating habits and an increase in the consumption of unhealthy food that causes negative health effects as obesity and weight gain, along with a tendency in the middle eastern society and the Malaysian to eat western style fast foods, which in return creates a growing demand for western fast food outlets that rises from the western culture influence on

McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut.

Local Administration= McDonald gives a priority to the neighbourhood administration to get the better response regarding outside condition. Moreover to get more acknowledgment of the organization nearby market by clients, it is good to contracting the local people. Due to this, a company can increase simple access to administration related with neighborhood government. However, it will raise the responsibility, way of life of advancement as well as better client responsiveness. Through establishment show McDonald's can decrease the cost of setting up new organizations in various

A particular society will shapes a person’s basic beliefs and values. For example, Malaysia is a multi-cultural country as there are three major ethics which are Malay, Chinese and Indian in Malaysia. Different ethnics have different culture and basic beliefs and values. As a Muslim, they have to follow the code of practice of Muslim in eating and drinking (Al-Islam.org, n.d.). Muslim are having halal food which is the food that comply with Islamic Law and do not contain any pork ingredients (KFC Malaysia, n.d.). KFC Malaysia has sincerely applied and get the halal certificate from government in order to prove that KFC Malaysia is offering halal products and services. KFC Malaysia has also display halal logo on all the packaging products to let customers aware that products offered by KFC Malaysia is halal (KFC Malaysia, n.d.). Therefore, the basic beliefs and values of particular society which is Muslim has affect the types of the products and services provided by KFC Malaysia, so KFC Malaysia has decided to offer halal products and services that can be used to satisfy every customers with different cultures, as every customers no matter Malay, Chinese or Indian can all having halal food. Thus, Malaysian can having their meal at KFC Malaysia as well as KFC Malaysia is able to satisfy the needs, wants and demands of Malaysian and build long

In this era of globalization,we increasingly move towards sophisticated and high living technology.Many things evolve with this change for example architecture building,too dense,and not mention to the way our food preparation.In this case,we stress about the society that likes to take too many fast food as their everyday practice.This is because they are very busy and have no many time to prepare the food.So,the alternative way is they prepared the fast food as their meal.

The social forces that have an influence on the company’s products include by ethical and social orientations relating to the safety of their products, together with changes in meal intake behaviors and increasing nutrition and health awareness. In terms of technology, McDonald’s Australia Holdings’ food and beverage products are influenced by the levels of technology advancement in their quality and quantity per unit time of production. Through partnerships, the company is able to gain adopt technology that leads to flexibility, opportunities to gain new expertise and prowess, and novel technological knowhow and simplified consolidation and divestiture processes.