McDonalds is one of the largest and renowned fast food chains serving more than 60 million customers across the world. The company has established presence in almost 119 countries of the world with headquarter in United States. The production line principles related to fast delivery, minimum wastage, less lead time, reduced waiting time for the customer, high productivity, are clearly followed and adopted in the McDonalds. The large customer base has enabled the company to hold considerable dominance in the fast food industry and stimulating growth and development pace. The company operates mainly in the form of franchise, or food outlets.
This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.
McDonald’s is considered one of the most popular and leading food service retailers in the world. The McDonald’s headquarters is in the United States of America, where it was first founded by two brothers; Richard and Maurice McDonald on May 15th, 1940. It started out as a barbecue restaurant, but once the brothers realized that most of their profits were coming from selling hamburgers, they switched to selling a simple menu of just hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pie. In 1955, Businessman Ray Kroc joined the company as a franchise agent and then directed its worldwide expansion (McDonald’s History, 2011). McDonald’s prides itself in its clean, comfortable atmosphere, welcoming employees, affordable
D.Why are they popular and successful? A. Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith J. Kramer and his wife's uncle, Matthew Burns. Their first stores were centered on a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers. It proved so successful that, as they grew through franchising, they required all of their franchises to carry the device. While the Jacksonville chain kept expanding, two friends named James McLamore and David R. Edgerton, they both alumni of the Cornell University School of Hotel Administration, were seeking an opportunity to open their own business of burger king fast food restaurant.
Responding to Issues of Globalization Mc Donald’s Introduction Mc Donald’s, headquartered in the United States was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. It is now the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Its operations are conducted either by a franchise, an affiliate or the corporation itself. It makes its revenue from rent, royalties, fees paid by the franchisees, as well as the sales in company-operated restaurants. Mc Donald’s primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts.
Saturated fast food markets in the developed economies. The fast food market in the developed countrues is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to McDonald’s as it barely grew through 2012. 2. Trend towards healthy eating. Due to government and various organization attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what McDonald’s has to offer in its menu.
While Taco Bell was not considered to be authentic Mexican food, its origins stemmed from authenticity. Glen Bell, a White American entrepreneur, started a food stand in San Bernadino, California. His food stand served basic fare such as hamburgers and hot dogs. He expanded his menu after noticing better business from his Latino competitors. His competitors made tacos, which attracted more customers than his food stand.
Part 1: Weaknesses 1-Wendy’s faced difficulties with international expansion. 2-Wendy’s business plan was the lack of an easily recognizable product comparable to McDonald’s Big Mac or Burger King’s Whopper. 3-Wendy’s at that point of time in selecting potential acquisition targets, completely overlooked the concept. Strengths 1-Wendy’s Old Fashioned Hamburgers was considered the third largest fast-food hamburger business in the world. 2-reported higher revenues in 2002 than did Burger King.
Fast food companies have been growing since they were first brought into use less than a century ago. Even though fast food has been in place for such a short amount of time, they have been able to cause a lot of changes in the daily life of society. One of the main issues that have come from the rise of fast food is the obesity epidemic. Although fast food is not the only factor to be considered in this problem, it is one of the largest aspects. Around ninety one percent of children consume what is considered to be an unhealthy diet and less than half get the recommended sixty minutes of physical activity every day.
Teenagers who in 16 – 30s say they eat fast food not only because the taste is good but also it is fast served and easy to find. These age groups have the busiest schedule in their lifetime. But they also choose the restaurants for hang out. Price is their next priorities. Drive thru services and kid’s preferences are the lowest rank in this age group.