This just show how well established McDonald’s have become over the last 37 years in Ireland. A huge strength for McDonalds would be how they operate in many diverse cultures and have the ability to adapt to local tastes for example in the US you would find supersize meals whereas this would not be found in Europe, because it wouldn’t suit the culture. McDonalds is a huge franchising business more than 80% of restaurants is owned by independent franchisees. This is good for McDonalds because they still have a say in how the business is run and how the restaurants should operate on a daily basis. This gives McDonalds more time to focus on more important matters like its marketing campaign which is very important to any business.
The majority of restaurants are owned by independent franchisees. Ability to adapt to local tastes is one of McDonald’s strengths. Their raw materials like potatoes, meat, and bread are direct link with different producers. 4. Partnership with best brands.
The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve. One of those areas is their public image.
Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers. McDonald's has a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.
Another strength of McDonald Corp. is their history of strong financial performance. McDonalds is known for shareholder-friendly efforts intended to provide investor returns. The fast food industry is a very competitive space and requires constant innovation and new product development to maintain a competitive advantage. McDonalds has shown their ability to forecast and put into action what their customer wants and needs are. A great example is the McCafé line which is exceeding performance expectations.
Marketing and Strategy McDonald’s adopts different marketing strategies for different marketing environment. In United States, McDonald’s emphasizes convenience and efficiency because the rhythm of life in America is fast. McDonald’s regards white-collar workers as main target customers. On the contrary, in China, McDonald’s makes emphasis on comfort and romantic. And its target customers are young people because young people in China occupy the main part of fast food consumption.
3.2.4 Buyer power. (Strong) The buyer power is strong as McDonald’s depends on a strong customer base. Customers can easily impose their demands on McDonald’s due to the ease of changing from one restaurant to another. It will not cost customers much to switch to other brand like Burger King, Subway, and Yum! Brands.
McDonald’s products are stocked pre cooked. This product is to customer and makes an order by customer the product is finished .The product can made when customers order. This called the product ‘Made for you’ .This is new technology and challenge to McDonald’s.High flexibility is key to McDonald’s success(example: a hamburger with no pickles).Besides that, a high volume of production McDonald’s because of the billions of customers that McDonald’s serves on a daily basis.McDonald’s classification by type of Customer Order.When customer need,the product can be made follow taste,size,quantity of item because in a MTO process .The MTO process's cycle is of production and order fulfillment begins with the customer order and after receiving the order with customer satisfaction with the food.The customer satisfaction is very important to McDonald’s.Besides that,the design must be completed. The most important part of this process in McDonald’s is the length of time it takes to fully deliver the product after the order has been made by customer, this is called the Lead Time. Lead time made the customer not satisfy with the service .This is can causes the customer do not want to coming again.McDonald’s is big restaurant that have billion customer and employee.So,the speed in their production is needed to fulfill their customer needed.This bigger
General Information on McDonald McDonald is the largest chain of hamburger fast food restaurants in the world, serving more than 68 million customers daily across 35,000 outlets in 199 countries across the world. It was founded by Richard and Maurice McDonalds as a barbecue restaurant in the United States in 1940. In 1948, Richard and Maurice reorganized their business as a hamburger stand using production line principles, the beginning of the fast-food company, which it is today. In 1955, a businessman called Ray Kroc, joined the company as a franchise agent. The Company’s annual revenues of 27,5 billion US Dollars, resulting from the rent, royalties and fees paid by franchisees and sales in company-operating restaurants within a total
With the help of creation of My McDonald – Digital Personalized Experience, it will provide a customized experience to customers. McDonald can use fetch the data to use for future marketing campaigns and can efficiently create more products as per the demands. Long term plan By implementing correct digital technology and digital marketing techniques – McDonalds can leverage the market. Statistics are showing that consumers prefer to have personalized experiences. Geographically by providing regional food McDonald has already been addressing the issue.