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Mcdonalds India Case Study

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When asked about McDonalds success founder Ray Kroc used to say “ We take the Hamburger business more seriously than anyone else do” Kroc was a perfectionist. From the day he opened his first restaurant he owed to give his customers high quality products served quickly and with a smile in a clean and pleasant environment and all at a fair price. Quality service cleanliness and value (QSC&V) became the philosophy that drove MacDonalds business. QUALITY McDonalds India serves only the highest quality products. The attention to food quality started long before the first restaurant opened. McDonalds India has established close relationships with local suppliers who provide McDonalds with highest quality, freshest ingredients to make its products. All suppliers adhere to Indian government regulations on food, health and hygiene while continuously maintaining McDonalds own recognized standards. McDonalds has established an extensive “cold chain” distribution system in India to ensure that the products which arrive at the restaurant from suppliers all over India, are absolutely fresh. In the restaurants products and supplies are used on a “first in first out basis to ensure freshness. All Mcdonalds products are using modern state of the art cooking equipment to ensure quality and safety. SERVICE McDonalds India provides …show more content…

McDonalds stringent cleaning standards ensure that all tables, seatings, highchairs and trays are sanitized several times each hour. The attention to cleanliness extends from the lobby to the kitchen, the sidewalk and immediate areas outside the restaurant. In addition to the urging customers to dispose of their litter properly and offering a number of trash bins both inside and outside the restaurants for the convenience of the customers. McDonalds “Litter Patrols” walk around the restaurants several times each day picking up litter even if it wasn’t from

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