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Mcdonald's External Environment

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We live in the environment that rapidly changes, internally and externally. It is important for the businesses to adapt to these changes in order to survive. Otherwise, they face the issue eventual disappearance from the market as they are no longer valid nor demanded. However, changes can create numerous problems. The main issue of the decision to introduce change in the business organization, is that the employees are often resist the change, due to lack of knowledge about it, as well as fear of the unknown. Furthermore, change could be costly and time consuming. It is up to the management to ensure that the introduced change would be successful as well as supported by the employees.
McDonalds is a prime example of successful change. It is more than dedicated to making changes in its structure, marketing strategies and the overall system. Over the course of the years, McDonalds has made numerous changes in response to the changes in the internal and external environment. Such commitment is the reason why McDonalds is the world's leading food chain with over 36,000 locations serving approximately 69 million customers in over 100 …show more content…

New CEO of McDonalds Steve Easterbrook stated that due to the declining popularity of McDonalds, major changes will introduced, specifically the improvement of food quality and quicker customer service. If the changes will be successfully implemented, the sales will increase which will benefit many stakeholders, customers and employees in particular.
In order to attract more customers, McDonalds made several changes to the interior of its restaurants. As an example of such changes, McDonalds implemented a new concept design in China, called “Less is More” which introduces the softer color scheme of the furniture and cushioned seats. Furthermore, over 95% of the McDonalds ventures have extended their working hours, adapting the 24/7 working

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