They become main choice for customer because their service that they used in entertain customer actually attract the customer to buy their product. They also able maintain their quality in making a burger although they use high technology in process a burger. Furthermore, it help their productivity more effectively and this is because they use a concept just in time in their management. Just in time actually has help a lot McDonald to sustainable in fast food industry. It encourage McDonald to increase their achieving to gain profitable in making fast food.
Quality Products McDonalds is the symbol of quality with respect to its offering (Scribd, 2009). 4. A. V. Diversified geographic presence In FY2008, the company operated more than 31,900 fast food restaurants in over 100 countries in the following geographic segments: the US; Europe; Asia Pacific, Middle East and Africa
For example, its breakfast menu, salads, Chicken McNuggets, and the McLean Deluxe sandwich were all the examples of how the company tried to appeals to a wider range of consumers. The perceived secret of McDonald’s success is the willingness to innovate. Typically, many ideas for new menu items come from franchisees responding to customer demand. Filet-o-Fish, Drive-Thrus and Playlands were all products or concepts developed by franchisees. Another strategy McDonalds used in product marketing is tries a few concepts simultaneous in different parts of country.
McDonalds Objectives of McDonalds McDonald’s is the world leading global food service retailer, which operates- owned and franchised restaurants serving locally relevant menu of foods and drinks at affordable prices. It has a total of 36.258 restaurants in 119 countries.The following graph shows the different operating model of McDonalds. The company believes that owning and operating restaurants contributes to be perceived as a credible franchisor and provide to the personnel a venue for operations training experience. Additionally, in these restaurants is possible to further develop and improve operating standards, marketing and pricing strategies that will benefit all the chain. Under the franchise model, the company owns the real estate while franchisee bears the equipment, signs, seating and décor expenses.
Marketing Analysis of McDonald’s Company Anuj Goel Kathmandu College of Management Executive Summary McDonald’s is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. (McDonalds) McDonalds target market is whole world on the basis of geography. On the basis of age group they are targeting kids, teenager, and adults. They position their product in the minds of customer by providing fast service, at low price, and tasty product. They adapt their product according to changing taste and preference of customers and also according to general taste and preference of people living in the particular country.
At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of
1 . The world 's largest submarine fort shop - more than 40,000 stores in 103 countries In the past 22 years, SUBWAY ®Subway fast food restaurant was "entrepreneur" magazine 16 times as the best franchise opportunities. It is very difficult to create such a record, and the franchisee will benefit from investing in the world 's largest submarine sandwich franchise. 2 . 48 years experience in the experience of the submarine.
Will include those of their top menu: cheeseburger, Nuggets, and the French fries. Treat and breakfast filled with crusty fruit sandwich: Egg Mac muffin They further, known for one of their famous sweets. There is a service more than 32,000 McDonald 's restaurants in 117 countries. More than 75% of McDonald 's restaurants, has been processed by the claims and free of management around the world. McDonald 's, are some of the moral and social obligation has all the settings approach through their exclusive claims and franchise organization.
Starting out with mouth watering burgers on soft bread with an assortment of condiment and crispy golden french fries, fast food has expanded throughout every state and become more diverse as well. America is indeed the fast food capital of the world, restaurants such as McDonalds, Burger king, Zaxby's, Taco bell, Chick-fil-A, and many others have been consistently enjoyed by the general public. Fast food is loved by many Americans because of its consistency, taste, and convenient price. It also allows different
Introduction of the company: McDonald 's was founded in 1940 in the United States. It is the world 's largest chain of hamburger fast food restaurants. It serves around 68 million customers daily in around 119 countries and more than 36,000 outlets. It was operated by Richard and Maurice McDonald and initially the company began as a barbecue restaurant. They reorganized their business as a hamburger stand in 1948 using production line principles.