International Market Evaluation with a global perspective which helps in understanding the economic, technological, political, social and cultural environment factors affecting the business organisation. This report also provides a detailed market evaluation of McDonald’s, which is one of the best- known brands worldwide in the global fast food industry. The PESTLE analysis model identifies the various political, environmental, technological and socio- cultural factors affecting McDonald’s success
The PESTLE analysis is used to analyse the external macro-economic environment of McDonald’s that presents its opportunities and threats in the short and long term. In the global fast food restaurants industry, McDonald’s focused particularly on the cultural factors that were pertinent to India, which influenced its standardisation and localisation practices to effectively deal with all the different factors and conditions in the Indian market. Political factors are external factors that affect
COMPETITIVE ADVANTAGE Are cost and differentiation alternative strategies for achieving competitive advantages? Some firms, like McDonald’s, adopt hybrid strategies, integrating low costs (cost leadership) and differentiation. In general, one firm possesses a competitive advantage over its rivals when it earns a persistently higher rate of profit. 4.1 Competitive advantage for McDonald’s: a dynamic process[22] In determining competitive advantage it is important to have smart and prudent goals. Competitive
Pricing Strategy McDonald’s pricing strategy involves price bundling combined with psychological pricing. In price bundling, the company offers meals and other product bundles for a discount. In psychological pricing, McDonald’s uses prices that appear to be significantly more affordable, such as $__.99 instead of rounding it off to the nearest dollar. (MEYER, McDonald’s Marketing Mix (4Ps) Analysis, 2015) Distribution plan McDonald’s restaurants are the most prominent places where
Rationale/executive summary: McDonald’s was introduced to South Africa in 1995. Currently there are more than 200 restaurants operating in the country. McDonald’s envisions them “to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that they make every customer in every restaurant smile.” Ray Kroc is the founder of McDonald’s. Greg Solomon is the current CEO of McDonald’s South Africa. Presented in this
Industry analysis: The Fast Food Industry (McDonald’s) NAICS 72221: Fast Food Restaurants. This industry is made up of establishments focused on the sale of prepared food and drinks for immediate consumption on or near the premises. Institutional and caterers and industrial organisations are also included in this business. Related Industries: Full-Service Restaurants Grocery retailers Grocery wholesalers Packaged food manufacturing Sub industries include: Eating places Ice cream, soft
Industry analysis: The Fast Food Industry (McDonald’s) NAICS 72221: Fast Food Restaurants. This industry is made up of establishments focused on the sale of prepared food and drinks for immediate consumption on or near the premises. Institutional and caterers and industrial organisations are also included in this business. Related Industries: Full-Service Restaurants Grocery retailers Grocery wholesalers Packaged food manufacturing Sub industries include: Eating places Ice cream, soft
McDonald’s cooperation’s decided to enter the hotel industry in 2000. This was part of the diversification strategy implemented by McDonald’s. Diversification strategies involve widening an organizations scope across different products and market sectors. It is high risk, as it requires an organization to take on a new experience and knowledge outside its existing market products. (Online, 2014) One of the key factors in McDonald’s taking such high risk was the influence of the company’s Switzerland
Industry analysis:The Fast Food Industry (McDonald’s) NAICS 72221: Fast Food Restaurants. This industry is made up of establishments focused on the sale of prepared food and drinks for immediate consumption on or near the premises. Institutional and caterers and industrial organisations are also included in this business. Related Industries: Full-Service Restaurants Grocery retailers Grocery wholesalers Packaged food manufacturing Sub industries include: Eating places Ice cream, soft
EXTENDED ESSAY To what extent has the marketing strategy of McDonald’s first outlet in INDIA (1996) been effective as a growth for McDonald’s in INDIA? Candidate Name: Chetna Saini Centre Number: FGY942 Date of submission: Word count:3877 Abstract: - “To what extent has the marketing strategy of McDonald’s first outlet in India (1996) been effective as a growth of McDonald’s in India?” This is the question that this essay attempts to answer. A multinational company is an organisation