Mcdonald's Market Analysis

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Abstract The principal objective of this assignment is to demonstrate the marketing analysis of McDonald’s Dublin. The initial idea is to determine the customer segments of McDonald’s, pricing and promotional strategy. The data is analysed the value of marketing segmentation and their related factor. To write my assignment I did secondary research and some research online data. Keyword The keywords of this assignment includes are introduction of McDonald's and their positioning. Their also contrast on McDonald's market segmentation and segmenting consumer market types Grafton Street, (2013), McDonald’s [ONLINE]. Available at: http://graftonstreet.ie/places/fast-food-restaurants/mcdonalds/ [Accessed 11 July 14]. McDonald's INTERODUCTION…show more content…
Marketing segmentation is very important part of every organisation for satisfy their customers need and create competitive advantage for the organization. McDonald’s have block of effective marketing segmentation, they are very customer orientated then product. Marketing segmentation is the process of separating customers into different segments, on the base of similar characteristics of demands and needs, because every customer has different requirements and marketing strategies. Each one be targeted and reached with a distinct marketing mix. The process of segmentation also helps identify new opportunities. McDonald will need to use than one level of segmentation criteria to identify the customer needs and wants. McDonalds built McCafe, McDelivery, McDonald 24 hours and else to offering their best service to their…show more content…
They always try to make close relation with customers to understand their needs and demands For example; McDonald provides every type of food according to customers need and their budget like, McDonald’s in Ireland they offers all kind of chicken and beef special produced in Ireland. They also focus on Irish taste and their traditional food. They serve budgeted meal and discounted meal for students like Euro Saver menu. From geographical segmentation above we can see that McDonald’s offered their services based on certain country basic food like in Ireland people like potato’s chips (fries), fish and salad with
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