ipl-logo

Summary Of The Marketing Analysis Of Mcdonald's Dublin

1686 Words7 Pages

Abstract The principal objective of this assignment is to demonstrate the marketing analysis of McDonald’s Dublin. The initial idea is to determine the customer segments of McDonald’s, pricing and promotional strategy. The data is analysed the value of marketing segmentation and their related factor. To write my assignment I did secondary research and some research online data. Keyword The keywords of this assignment includes are introduction of McDonald's and their positioning. Their also contrast on McDonald's market segmentation and segmenting consumer market types Grafton Street, (2013), McDonald’s [ONLINE]. Available at: http://graftonstreet.ie/places/fast-food-restaurants/mcdonalds/ [Accessed 11 July 14]. McDonald's INTERODUCTION …show more content…

McDonald’s adopt different cuisines according to the countries and their culture. McDonald’s geographic segmentation has main consideration on location, mostly of the McDonald’s restaurant are located to famous and attraction location. McDonald’s always target tourism categories. In Dublin city centre McDonald’s restaurant located in Grafton Street, O’Connell Street, Temple Bar Street, etc. These are place most popular and major tourist attraction and this is very important part of marketing mix place, its make big strength of the organization. McDonald’s is very famous brand in the world that’s McDonald’s is very famous brand in the world that’s why most of the tourist preferred McDonald’s to eat and …show more content…

They always try to make close relation with customers to understand their needs and demands For example; McDonald provides every type of food according to customers need and their budget like, McDonald’s in Ireland they offers all kind of chicken and beef special produced in Ireland. They also focus on Irish taste and their traditional food. They serve budgeted meal and discounted meal for students like Euro Saver menu. From geographical segmentation above we can see that McDonald’s offered their services based on certain country basic food like in Ireland people like potato’s chips (fries), fish and salad with

Show More
Related

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    As a community it’s our duty to understand how global market corporation use advertisement to sell. In the first place, I looked for an interesting admeasurement in the internet. Out of nowhere I decide to choose McDonald website because they have a lot of views from consumers. McDonald website focus in logos to transmit their advertisement on facts, percentages and a lot of words and information.

    Read More

  • The Ritual Of Fast Food Analysis

    634 Words  | 3 Pages

    Travelers who go places to visit family, or any other reason, gets hungry and would like to see a familar fast food restaurant they can go to everytime they travel. As Visser said “When a huge modern business conglomerate offers fast food to travelers on the highway, it knows that its customers are likely to desire No Surprises. They are hungry, tired, and not in a celebratory mood; they are happy to pay—provided that the price looks easily manageable—for the safely predictable, the convenient, the fast and ordinary”(129). The restaurant that is known for travelers to stop at when tired and hungry is McDonalds. You can find a McDonalds about anywhere you go in the world and its always fast service most of the time.

    Read More

  • Similarities Between Mcdonalds And Wendys

    537 Words  | 3 Pages

    Given its importance, there is a great emphasis on diversity at Wendy’s and McDonald’s. McDonald’s has numerous options at their restaurants across America. They possess a large selection of items for consumers to choose from. These options can range from chicken sandwiches, hamburgers, salads, and nuggets. The restaurants also include a wide array of drinks which can range from sodas to iced coffee.

    Read More

  • Informative Speech: An Attention Getter For Fast Food

    733 Words  | 3 Pages

    1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always

    Read More

  • Mcdonaldization In The Workplace

    961 Words  | 4 Pages

    As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term

    Read More

  • Compare And Contrast Coke And Mcdonald's Global Branding Strategies

    2752 Words  | 12 Pages

    QUESTION NO: 1 Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected?

    Read More

  • Mcdonald's Theory Of Scientific Management Of Mcdonalds

    1195 Words  | 5 Pages

    The planning involves the mission and vision statement. McDonalds mission statement is ‘to be our customers favorite place and way to eat’ (Referenceweb).McDonalds vision statement which is also their aim is ‘serving quality food that our customers can trust(reference). From this we know that McDonalds aims to be trusted for delivering quality food. Organizing, the formal structure at McDonalds divides the organization in the departments and every individual knows his/her task well at which he/she needs to be specialized. The organization structure chosen supports performance and is aligned with the strategy of the restaurant of providing consistent quality and great service experience.

    Read More

  • Two Types Of Stakeholder Analysis Of Mcdonalds

    755 Words  | 4 Pages

    They get the food ingredients from one supplier and the drinks are from another supplier. McDonald’s has nothing to sell selling if they didn’t have a supplier. The company must make sure the suppliers are cooperation and trustable.

    Read More

  • Pillsbury Cookie Case Study Summary

    1885 Words  | 8 Pages

    2) will the same strategy applied lead to an increase in household penetration of the brand? Marketing Research Problem: 1) To determine whether the Pillsbury baking experience resonated with customers 2) To analyze the existing attitude and usage of consumer regarding RBG cookies in multiple markets of USA and Canada 3) To visualize brand perceptions of customers in multiple markets namely USA and Canada PROBLEM

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Mcdonald's Social Media Analysis

    1208 Words  | 5 Pages

    McDonalds has restaurants at 33,000 locations in 118 countries and 32,500 restaurants in 118 countries. But how are they able to open as many stores as this? The reason is because of its advertising methods social media and they started using social media since 2006, McDonalds uses social media as an advertising tool for marketing their products in order to communicate with the consumers for their product and by using social media tactics McDonalds ranks as 1st in social media as well as it is one of the top 10 global fast food chain industry. Thereby they have opened so many stores and each earns a large profit from many people visiting by seeing their products and their reviews online. Social media has helped McDonalds expand their business.

    Read More

  • Demographic Analysis Of Apple

    1564 Words  | 7 Pages

    Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products. This strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

    Read More

  • Mcdonald's Market Segmentation

    1402 Words  | 6 Pages

    The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.

    Read More

More about Summary Of The Marketing Analysis Of Mcdonald's Dublin

Open Document