Mcdonald's Market Segmentation Strategy

Fast food had been a part of our economy since 1919, some may even argue fast food created our economy. Without fast food we might not have restaurants we enjoy today. McDonald’s being the first fast food restaurant ever created, was originally a drive thru filled with teenage boys and young men. Later on McDonald’s decided to change their role and become a family oriented dine in restaurant. Carl’s Jr. (created in 1941) was invented by a man by the name of Carl Karcher and his wife Margaret, (originally a hot dog cart) expanded till it grew to become

Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.

The factory style restaurants had positive and negative sides. The positives were fast, good-tasting food. However, the negatives were much more prevalent. McDonalds became a chain restaurant that appeared all over the United States. The owners wanted their food to taste the same at all locations.

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Given its importance, there is a great emphasis on diversity at Wendy’s and McDonald’s. McDonald’s has numerous options at their restaurants across America. They possess a large selection of items for consumers to choose from. These options can range from chicken sandwiches, hamburgers, salads, and nuggets. The restaurants also include a wide array of drinks which can range from sodas to iced coffee.

A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by printed ads. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. However, we believe that the best form of advertising is still “our service delivery and our unique products. "

As a community it’s our duty to understand how global market corporation use advertisement to sell. In the first place, I looked for an interesting admeasurement in the internet. Out of nowhere I decide to choose McDonald website because they have a lot of views from consumers. McDonald website focus in logos to transmit their advertisement on facts, percentages and a lot of words and information.

Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s.

Market segmentation separates the general market into categories which can be targeted and marketed effectively. Using market segmentation helps to get a better understanding of your target audience and increase the market return on investment. Technographic segmentation is one of methods that can be used to identify different target segments of this automobile industry. Target market segments: 1. Getting Around: This target segment views vehicles as a functional benefit or a transportation means that helps them to get from one point to another.

6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.

For example, a person achieves with a goal of making the world a better place can go for a hybrid instead of petrol or diesel versions. Behavioural segmentation Lastly, another segmentation is Behavioural. Behavioural segmentation divides buyers into groups based on their information, manner or loyalty.

According to the ‘’Four types of market segmentation’’, which are presented by the British Library, when companies want to sell their products to their B2C customers, they always follow the behavioral, psychographic and profile segmentation. As for the behavioral segmentation, companies are really interested in understanding the factors and motives why people purchase products. For instance, one of the most common forms of behavioral segmentation is when consumers buy on different occasions (Christmas, Easter, birthdays, etc.). Moreover, as stated in the article, the «Psychographic market segmentation is another form of demographic breakdown that enables businesses to understand a potential customer’s habits, hobbies, spending habits and core values». Last but not least, companies always segment their customers according to their profile (location, sex, age, religion, etc.).

Since they are out in the field interacting with customers and the competition, salespeople gather a lot of important information. Their organization can only make use of this information if it gets to the right people promptly, and this is done by salespeople communicating the information back. Companies often use customer relationship management software to facilitate the gathering and dissemination of information regarding customers and their preferences (Tanner and Raymond, 2010). The information that salespeople gather can help with future marketing efforts, custom marketing and product offerings, and product development. How does each type of salespeople create value?

Well designed and executed promotion can be a very effective way to become h customer loyal and to differentiate a