Panera Bread Company over the years has determined that there certain areas in America people are willing to pay for a product such as theirs. You have to be smart if you are competing against monsters like Burger King and McDonalds. What made them different was how they created the fast casual restaurant. They have healthier meals and they also appeal to many different customers with their wide variety of tastes and flavors on their menu. It is not a deli, but it is a fast food service that is aware that the consumer wants to know how many calories are in their food.
Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders. However, in order to solve this serious issues, McDonald’s was able to adapt the Self-service Kiosk system. Self-service Kiosks is considered as one of the newest technology being used
My claim is that fast food affects society in a positive way because the industry provides jobs for uneducated people and provides cheap, consistent, and easy to access food for people. Some people might argue that the fast food itself is unhealthy and it is a leading cause of obesity in the USA. According to a wikipedia study about the rate of fast food restaurants to the percent of obese adults in each state California has more than 10,000 fast food
Hofstede could have considered about organisational culture. McDonalds is the representative example of organisation with an aim of maintaining similar level of quality, consumer service, value, food taste, and cleanliness. The main strengths of McDonalds rely on the fast services along with the taste of the food. These aspects have demonstrated the profitable elements in the western market. Asians, on the other hand, were not used to have lunch or dinner in certain minutes due to which McDonalds was required to consider its strategy for attracting consumers and for generating its profit levels (Saunders, et al., 2010).
They also have to worry about rival companies copying what they offer and taking some of the market share away from them. Like if Starbucks ever started offering subs to their customers Panera could be in trouble. 3 KEY STRATEGIC SUCCESS FACTORS OF PANERA 1. The most important strategic factor of success for Panera’s is their unique healthy menu that ranges from breakfast, to lunch, and dinner. By offering such a diverse array of healthy products Panera has been able to grab a large market share within their niche market.
In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).
A branding campaign focusing on differentiators besides price is a good idea. Whole Foods is not going to win in a price battle in the long term, which is also stated in the article Better Buy: Whole Foods Market vs. Kroger written by Brian Stoffel, “it would harm them unless they lower the bar on their product criteria… which
Another example of this is shown in “Sodas a problem but…” as it says “Convenience stores such as 7-eleven would be exempt but a Burger King across the street would be restricted” (Klein, para 3). This shows how completely unjust the ban would be towards restaurants. It wouldn’t just affect large chain business like burger king; a business that would have just started would lose customers. While this happened, places like 7-eleven would just gain income and that's unwarranted. It is due to how some stores would be able to deviate from the ban, and some stores would have to follow it, that it is unacceptable to enforce the limitation on
B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education. McDonald, Burger King and Subway are the most popular fast food company. C. Thesis statement: Popularity of the fast food are getting an increase due to easy and quick service, inexpensive meanwhile there are also consist of negative effects if the fast food is becoming more common in society.
There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries. Consumers can also cook their food at home. • Low switching costs (strong force) It is also easy to shift from McDonald’s to these substitutes (low switching costs). • High performance-to-cost ratio (strong force) These substitutes are competitive in terms of quality and consumer satisfaction. In order to face this threat McDonalds should do product quality improvement.