This case because decorated to provide environment favorable and delight for customer, and offer various cake type, pastry, sandwich and muffin, and coffee and specific tea. So that, the ‘Fresh Choices Menu’ can bring along opportunities to her increased scale of business and a bigger corporation sales. In Hong Kong when everyone is talking about to have a healthy eating habit in recent years, the ‘Fresh Choices Menu’ is another opportunity for McDonald’s to meet up with the market trend by nurturing a healthier image for the
The fast food industries are becoming one of the leading food industry because the needs from the people. Most of the Western food have something in common, they care about the food quality and nutrition. Compare to Western food, Chinese food was concentrate on solving the hungry and now is focusing on the taste. The Chinese restaurant do not calculate the calories and do not care about collocation diet. However, healthy has become people’s attentions and Chinese food are learning from Western food regarding how to make the food taste good and healthy at the same time.
The idea of this plan for McDonald’s is to not be the biggest fast food restaurant chain, but to be the best fast food restaurant chain. McDonald’s want to achieve this plan by using the five P’s: People, products, place, price and promotion. Along with this McDonald's also involve geographic strategic plans. In U.S., McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the main focus area in the United States.
I mean, what’s the mystery? As for McDonald’s I would say they value their consumers, about service their restaurants are the same all around the World, they prefer a good service with smiling staff, they provide better opportunities through additional activities. In some stores they collect money in the form of coins to help different charity organizations. Innovation, they like to try new things and to change. They do advertisement meetings in order to promote and protect their image.
McDonalds seems flexible whenever entering in a new market. This flexibility strategy made McDonalds a loyal restaurant. Changes made by McDonalds are always based on culture and taste of entering country. Flexibility is also seen in supplying of products from local suppliers. Its high and success brand recognition is one of the best competitive
This is known as SWOT analysis - strengths, weaknesses, opportunities, and threats. McDonalds provides for these needs for different groups to insure pleasure and customer satisfaction thus maintaining their customer needs. Second of all, McDonalds study their competitors diligently. The study what products they have that are well received and what prices consumers are willing to pay. Accurate research is essential for creating the right marketing mix that would win consumer loyalty and increase sales.
The launch of Starbuck’s cold drinks into every supermarket would be another extension of the brand, a step further to make the brand closer to consumers. People can still enjoy a good dose of Starbucks’ coffee without the need to visit a store and to avoid possible queues. For Oatly, their former products are also loved and used by millions of people. Therefore a new product line, that is the Oatly Latte, is surely welcomed by Oatly lovers as they would connect instantly with the brand in first sight. In a nutshell, Packaging should receive the status of a fifth P as it is certainly a very important part of the product offering.
Based on the good relationship of McDonalds and its suppliers, The Bargaining power is currently stable. The reliance that suppliers have on McDonalds is equal to the reliance that McDonalds has on suppliers. McDonalds has a good quality of material’s supply at fair prices. In that case, there are number of supplier who demands to be the McDonald’s supplier, since there is a comfort in supplying to a big consuming company like McDonalds. However, there are many substitute suppliers out there that can replace recent suppliers, for example Coca Cola has replaced Pepsi without significant drop in quality, should there be a breach in the buyer-supplier
Modern is about getting the brand to where we need to be today and progressive is about doing what it takes to be the McDonald’s our customers will expect tomorrow. To realize this commitment, we are focused on delivering great tasting; high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued.” (MEYER, McDonald’s Vision Statement & Mission Statement Analysis, 2015) McDonald’s Mission Statement McDonald’s mission statement is officially stated as follows: “Our mission is to be our customers’ favorite place and way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world.” (MEYER, McDonald’s Vision Statement & Mission Statement Analysis, 2015) The main objectives of the
However, Outside Spoon will position itself as an exclusive café by providing air-cond facilities for a comfortable and pleasant environment which most mamak stalls lack. We estimate that Lakehouse holds approximately 27% market share in that region where as mamak stalls appeal to 41% of customers. To ensure Outside Spoon café holds the higher market share, we will provide to not only the tastebuds, but also the minds and bodies of customers to help boost our growth in this competitive market. The fundamental reasons for customers to constantly revisit a café is usually because of good services provided, delicious food and beverages that are affordable along with a cozy atmosphere. Hence, Outside Spoon will markdown its price of product offerings competitively to ensure its prices are at a lower rate, assure the services provided is always on par or better when compared to its competitors because we firmly believe that this would help build a strong base of loyal