McDonalds Operation Strategy McDonald‟s make use of an excellent operation strategy in order to gain a larger market share and increases value to the shareholders. The company specially focuses on the speed, standardization, quality, and affordability. McDonalds has moved ahead from the other fast food restaurants by focusing on these factors. McDonald‟s competes on three main bases, such as speed, affordability, and standardization, mainly because they want to make their customers happier. Through the huge market research and surveys, the organization discovered that their customers enjoy the speed as one of the restaurants‟ top priorities.
In addition to their use of social media, television, radio, and newspaper, the McDonalds has make significant use of billboards. Television has always has always had a crucial role in the company 's advertising. McDonald 's growth strategy is based on three aspects; introducing more restaurants, maximizing sales and profits at existing restaurants, and improving international profitability. Maximizing of sales and profits at their existing restaurants were accomplished through better operation and innovation, product development and refinement, effective marketing and lower development and operating costs. (Global Strategy of McDonald and How It Reached All corners of World) To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors.
One of the key reasons is successful branding. Branding plays an important part as it is what motivates your customer to buy your product. According to Jurevicius (2016), McDonald’s mission is to be their “customer’s favourite place and way to eat and drink”, and they
Rationale/Executive summary The research task I have compiled will focus on one of the world’s most popular and recognizable brands, McDonalds. In this task I shall complete a SWOT analysis, stating McDonald’s strengths and weaknesses in the micro environment. By completing the Porters six forces model,I will analyze the various challenges experienced by McDonald’s in the market environment.In addition, I shall analyze the challenges encountered by McDonald’s in the macro environment by using the P2E2STLE analysis. On completion of the analysis of the various environments that McDonald’s operates within,I will provide them with a strategic plan. McDonald’s is currently one of the most popular fast food restaurants in the world.It is renowned
Strategic posture a) Mission; McDonald Steel is dedicated to providing the Shareholders of the corporation a long term financial return, and to retaining the company's position as a premier global supplier of innovative products and services, always responsive to existing and future markets. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast
McDonald’s is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries, and best-known global food service. The first McDonald's restaurant was opened in 1954. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure has ensured that they will be the first to capitalize on any opportunity. However, to remain on top, any business needs to operate ethically and keep innovation in mind when looking towards the future. Business Ethics means conducting all aspects of business and dealing with all stakeholders in an ethical manner.
Firms such as Kerry Group therefore have to produce high quality, cost effective goods in order for them to sell. They also distribute their goods through major retailers where people will do the rest of their grocery shopping. Buyers can easily switch good should the quality or price not be satisfactory. This high threat of substitutes has led Kerry Group to increase its focus on now making its ingredients healthier and tastier than ever before, and as a result they believe that this will have a major impact on their planned growth in the Far East, Singapore in particular. Kerry Group prides itself on producing high ingredients and products.
(Anon., 2015) Their product which is food needs to be of a quality which is acceptable for the customer’s satisfaction. The price is the amount of how much money the franchise is charging the customer for their food. If the food that McDonalds offers is of a good quality but a high price, customers may look elsewhere. Promotion Used by the company to get their product out to the customer’s eye and provide information from McDonalds. (Anon., 2015) .
At Wing Zone, there is a wide variety of dishes suitable for both vegetarians and non-vegetarians. Price The customers’ perception of value is an important determinant of the price charged. Wing Zone customers should get what they pay for or they won’t return. Furthermore, the price should not be too low that the profit margin decreases without increasing sales. Promotion It is a very important aspect of marketing mix to promote the products.