Mcdonald's Marketing Plan

1544 Words7 Pages
As one of the most successful food franchise in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will discuss some critical business strategies, which linked to the marketing plan . I will analyze some particular strategies used by McDonald’s and how these strategies are suitable to their business structure. I will summarize the approaches used by McDonald’s to achieve their strategic goals. McDonald’s is one of the most widely known fast food brands in the world. The reason for its great success throughout the world is its successful marketing and branding strategy that continues to target its customers and deliver good quality food through Marketing…show more content…
This is known as SWOT analysis - strengths, weaknesses, opportunities, and threats. McDonalds provides for these needs for different groups to insure pleasure and customer satisfaction thus maintaining their customer needs. Second of all, McDonalds study their competitors diligently. The study what products they have that are well received and what prices consumers are willing to pay. Accurate research is essential for creating the right marketing mix that would win consumer loyalty and increase sales. Furthermore, they study the eating habits, the social increase or decrease in expenses, competition best sellers and location strategies, as well as technological advancements for food production and packaging. Market research considers everything that affects buying decisions. These buying decisions can often be affected by factors wider than just the product itself. Psychological factors are important, e.g. the image a particular product conveys or how the consumer feels when purchasing it. These psychological factors are of significant importance to the customer. They can be even more important than the products’ physical…show more content…
It has branches almost in every city in the world and continue to grow and expand. They have a very big market and billions of consumers who are loyal to the brand. The produce promotions every season that target several kinds of consumers, as well as limited products. They also promote movies and other brands such as Disney and Hasbro as a means to attract more and more customers. McDonalds, due to its brilliant strategy, sits atop the food industry market currently and other business owners use its marketing module as a standard for
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