Marketing: Production Orientation, Questions And Answers

Question1

1.1

Production Orientation

The focus is mainly on the goods and services that the company produces rather than the needs and wants of the customer. An example of this is Henry Ford when the ford motor company was producing their Model-T cars he said that the customer could have any colour as long as it was black.

Sales Orientation

Where a product or service is the focus of the company to try create a profit and the needs and wants of the customer is not the top priority. An example of this sales orientated company is Auto Dealers like Ford and Kia.

Marketing Orientation The focus is on identifying the needs and wants of the customer to try understand their needs and wants by receiving feedback from their customers. Apple

The customer will either buy the BMW or decide not to.

Question 4.

4.1

Data

This is all the recorded facts and data is what a computer needs. Data is raw and has not been processed. Data in its raw form is just numbers and letters that is not easy to understand.

Information

This is Data that has been processed and is the body of facts and is only useful if it is of high quality and that meant is should be relevant, accurate and valid.

4.2

To Identifying Potential customers

This is where the marketing research that was conducted is now used to gather information about future customers like where they live and the preferences that they have, if they are married with kids or single, their education and more.

To set realistic Targets

To see if the targets that are being set is realistic and can be reached through the introduction of new products and their sales.

Identifying Business opportunities

By having conducted the research the business could see if there is any opportunity’s available to them like a gap in the market and what could impact the consumer purchasing patterns and how to use this as an

For example a car could be customised by having the exterior and interior colour changed and even adding certain extras like a sunroof and extras.

5.2

Product attribute

When a specific attribute is used to position its product. Like Comfort fabric conditioner long lasting freshness.

Product benefit

When unique benefit is selected for a specific product. Like Colgate optic white makes your teeth whiter in just one week

Price vs quality

When the product has the best value for money. Like an IPad is good quality for a high price and a Samsung is good quality for an affordable price

Use of application positioning

How the product is used or applied. Yamaha has different product lines for example it has motorbikes and quadbikes and pianos and guitars.

Product user

When the organisation is consumer or end user focussed based on its positioning. First for women is an insurance company that insures women.

Competitor

When the companies positioning is against its competition Like Samsung and Apple they both make high quality products for a high price.

Origin

This is where the product came from. Like Ferrari’s are from