McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%). It is the second largest outlet operator with more than 34.000, serving 69million
These are the main focus area in the United States. McDonald’s has release the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. As well as all this, McDonalds also combined organizational strategic plans which include better restaurant operations, placing the customer first, menu variety and beverage choice.
Background McDonalds Corporation is the world largest hamburger restaurant serving millions of customers daily around the world. McDonalds was founded in 1940 by two brothers, Richard and Maurice McDonald in San Bernardino, California (Dess, Lumpkin, Eiser, & McNamara, 2014). The hallmark of the brother’s success was the speedy process at which they cooked and served their hamburgers. In 1954 Ray Kroc, a traveling salesman, visited the McDonald brothers restaurant and was impressed at the speed and efficiency of their operation. Kroc had a vision of multiple locations of McDonald’s restaurants and became the company’s first franchisee.
Strengths: McDonald’s is the largest fast food restaurant chain, its sales are 8% higher than any other fast food restaurants. It serves around 68 million customers per day in over 119 countries across 35 000 stores. For this reason it has been given the name of the largest fast food market share in the world, which means the brand is well known this gives the company edge over other similar company’s like Burger King. The brand is valued at 40 million dollars which is huge compared to Burger King which are only valued at 28 million dollars. The brand has become so popular because McDonald’s clever use of Ronald McDonald Clown to promote their products which became such a hit with young children and young adults.
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers.
McDonald’s is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries, and best-known global food service. The first McDonald's restaurant was opened in 1954. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure has ensured that they will be the first to capitalize on any opportunity. However, to remain on top, any business needs to operate ethically and keep innovation in mind when looking towards the future. Business Ethics means conducting all aspects of business and dealing with all stakeholders in an ethical manner.
Evaluate the food and beverage service in catering industry Name: Chow Wing Yi Student Number: 1628462 Class: Airbus Introduction In this project, I have decided to choose McDonald and Out Back Steakhouse as my major targets. First of all, McDonald 's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonald 's restaurants serving in 117 countries.
The Company operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of quality food and drinks sold at various affordable price points in more than 100 countries. McDonalds is also the second largest restaurant network. Strengths- The Strengths of McDonald’s are big numbers of restaurants and its marketing success. McDonald’s have 36,899 restaurants in 120 countries and McDonalds most successful promotions ever is with DreamWorks Shrek the third. I would say the brand name of McDonalds are their biggest strengths.
• Toys for kids Since kids like toys and fast food the McDonalds keep providing new kind of toy relating to new cartoons films. It is a very good marketing strategy. • Home delivery McDonalds provides home delivery service to their customers • Adaptation They adapt their product according to taste and preference and cultural belief of local customers. • Easily available McDonalds is easily available because there are outlets all around the world. There are more than 36,000 outlets across 119 countries in the world.
Advertising and its role in McDonald’s Success The McDonald’s restaurant is the largest chain of hamburger fast food restaurants in the world, and serves about 68 million customers daily. It sells burgers, chicken, french fries, breakfast items, soft drinks and desserts. Due to changing consumer preferences however, they have expanded their menu to include salads, wraps and fruit. These food items can be found in many other fast food restaurants as well, but why is McDonald’s so much more successful than other companies, like one of it’s main competitors, Burger King? One of the key reasons is successful branding.