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Mcdonald's Marketing Strategy Analysis

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Organizations involves in marketing activities in order to establish smooth sales for the goods or services provided by them. Marketing strategy is important for the organizations and consist mainly four steps which are analysis of current market environment, identification for the strategy, development of the marketing mix and measuring the effectiveness of the marketing efforts deployed by the organization. In the present context example of the three organizations would be taken in order to observe the marketing efforts on these organizations (Best, 2014). First, McDonalds has been selected and strategic importance & related marketing activities adopted for McDonalds would be observed for the company. Secondly, HSBC bank has been selected in order to understand the marketing strategy analysis for HSBC. Finally, Emirates airline has been selected and impact of marketing mix would be analyzed for the company on its consumers.

Task-1 Asia seen as strategically important for McDonalds
This task would explore the strategic importance of the Asian markets for McDonalds which is developing expansion plan in order to capture the Asian markets especially China through opening large number of stores in China.

1.1 Briefly explain the various elements …show more content…

Analysis of the current market in these markets would require McDonalds to understand the micro environmental and macro environmental factors impacting the business. Macro-environmental factors would be the elements which are external to the organization and can have their impact on the organization. Micro environmental factors would be those wherein these elements are governed by the internal environment of the organization and company can have control over these elements (Chambell, Stonehouse and Houston,

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