Mcdonald's Vegetarian Marketing Strategy

SMART simply mean Specific, Measurable, Achievable, Result-focused, Time-bound, which giving criteria to guide in the setting of objectives, for example in project management, employee-performance management, personal development, and any new strategies in an organization. Let us talk about the first membership card in the “MMVV” strategies, the specific of this strategies is McDonald’s would want to lure the customers of its competitors such as KFC, Burger King, Subway and other fast-food chain to change their mind and dine in in McDonald’s. McDonald’s would also wish to increase their net profit through this strategies as there are an increase in the number of royal customers in McDonald’s and everyone keep supporting and visiting McDonald’s

McDonald’s reason for promoting vegetarian food is to raise awareness everyone in this world towards their own health and live a healthy lifestyle. There are many benefits of eating vegetarian food. One of them are to maintain our body’s blood sugar level and cholesterol level is at a standard level. This can make sure that everyone nowadays are vividly, energizing, and more productive. McDonald’s also need to decide a location to introduce their vegetarian food such as Indonesia and India where the majority of their population is a vegetarian. For the measurable, McDonald’s need to know how many types of food they can provide for vegetarian in India and Indonesia. The concept for this is the more the better because people nowadays like to eat foods with a lot of choices. The fast-food chain also need to set the price for their vegetarian food that is affordable by anyone. The price must not higher than the vegetarian food outside because if it does, people will choose the vegetarian shop outside because they think that they are more specify in

The reason of doing so is to increase the royal customers of McDonald’s and the key is to increase profit for McDonald’s. People who involved in this strategy is the customers of McDonald’s. McDonald’s get their encouragement through the usage of vouchers and expense in McDonald’s. The measurable for this strategy is that McDonald’s will earn a profit or not by giving out profit. McDonald’s will probably earn more profit because there are more and more customers visiting their fast-food chain frequently. Although the vouchers giving out some discount towards their customers, but they still earn as the customers will visit their fast-food chain more frequent and buy it in a large volume. McDonald’s need to set the minimum purchase in order for their customers to use the vouchers. There are also some rules and regulation stating that each vouchers will only be used when each purchases is make. The achievable for this strategy is it will sure accomplished and achieve success because giving out vouchers is just a good and brilliant