Mcdonald's Mission Statement: The Mission And Mission Of Mcdonalds

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1.1 Missions “Is to be our customer’s first choice when it comes to top quality products outstanding service/cleanliness and great value for money”. Vision “To be the best quick service restaurant experience”. Being the best means providing outstanding quality service, cleanliness and value, so that we make every customer in every restaurant smile. Objectives McDonald’s main objective is to provide its customer with food of a high standard, quick service and value for money. They also provide good returns to shareholders. Goals The main goals for McDonald’s are to serve good food in a friendly and fun environment, to be a socially responsible company and provide good returns to their shareholder. The company’s another goal is…show more content…
In order to do this, they have to be efficient and keep everyday operations costs at a low rate. Doing so, will allow for their stores to be superior to other fast food restaurants because they can serve their food at lower prices compare to other fast food company. Another important competitive advantage they have is the quick delivery system to the neighborhood. In order to maintain this advantage over other fast food chains, they must make sure the processes of cooking food simple for all the employees. It must be easy to learn and execute with a low failure rate to ensure quick production and delivery of food. These two competitive advantages comply directly with the vision of the company which is as follows: “McDonald’ vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value so that we make every customer in every restaurant smile.” Just like any other firm, McDonald’s competitive advantages are what makes it the better fast food company when compared to other companies. These aspects of McDonald’s are what makes it become the number one fast food distributor in the…show more content…
The chain is present all over the world in more than 122 countries which is about 80% of the world’s McDonald’s restaurants are franchised. The reputation of the various products McDonald’s have made it possible for the company to attract customers having different tastes and to try out their products. A major strength is the various deals that McDonald’s offers so that customers can afford to buy. Next, good communication and friendly environment. McDonald’s have always ensured a friendly environment to offer to their customers. The business also successfully targets young children through offering mini playgrounds, toys that come with meals and advertisements. Employees at McDonald’s are also very polite and they are always ready to serve their customers in every best way
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