Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers. McDonald's has a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.
It’s also reduced the cost of handling. Packaging provides them containment. Communicates Information– Packaging and labeling communicate information about the goods that how to use, recycle, and transport and also about the disposal of product and packages. Some materials e.g. food products and medicines requires information about the manufacturing date and expiry date, which packaging provides.
Background McDonalds Corporation is the world largest hamburger restaurant serving millions of customers daily around the world. McDonalds was founded in 1940 by two brothers, Richard and Maurice McDonald in San Bernardino, California (Dess, Lumpkin, Eiser, & McNamara, 2014). The hallmark of the brother’s success was the speedy process at which they cooked and served their hamburgers. In 1954 Ray Kroc, a traveling salesman, visited the McDonald brothers restaurant and was impressed at the speed and efficiency of their operation. Kroc had a vision of multiple locations of McDonald’s restaurants and became the company’s first franchisee.
One of the roles of packaging design is to protect a product from certain risks. For example meat packaging needs to be sealed to keep its freshness and prevent leaks. Packages in addition protect a product from damage or contamination by micro-organisms, air, moisture and toxins The product must be protected from certain factors like being dropped, crushed or from the vibrations during transport and atmospheric, magnetic, electrostatic, vibration or shock damage. Certain delicate products like fruits need to be protected by a rigid package such as a laminated container. The product must also be protected against the climate inflation that are high temperatures, humidity, light and gases in the air, fire, UV lights, weather conditions etc.
McDonalds redesigned their logo and restaurant in 2006 and introduced new practices in some restaurants which created a higher average market growth. I feel McDonald should finishing remodelling all their restaurants because it has been proving it
He also elaborated that ultimately every consumers buy food products and in it consumer considered important factor because of their attitude and priorities toward food packaging. The main basic factors which considered important for the growth of food packaging include portability of packaging, its convenience, functions of the package. Manufacturers and retailers should be cleared about what matters more to consumers as well as which innovative packaging design helped in gain the consumer attention and influence their buying behavior, for keeping themselves competitive and dynamic in in the market of food package. Garber & Burke & Jones (2000) explained that ideal packaging is the result of highest involvement of marketers and efforts done by designer as well as consumer response. Hence packaging is key factor in modern consumer lifestyle and for creating choices among products.
(Anon., 2015) Their product which is food needs to be of a quality which is acceptable for the customer’s satisfaction. The price is the amount of how much money the franchise is charging the customer for their food. If the food that McDonalds offers is of a good quality but a high price, customers may look elsewhere. Promotion Used by the company to get their product out to the customer’s eye and provide information from McDonalds. (Anon., 2015) .
In 2007, McDonald has updated to their suppliers with Supplier Quality Management System that including food safety. Defect: McDonald will do its best to deliver the desired food products to the customers` homes if it receives any complaints from them who fail to get what they want as management would also like to keep the companies from contaminated. Process Capability: McDonald has developed the drive-thru system to facilitate its customers without having come down from vehicle when they are purchasing. It also provides a home delivery service. Variation: McDonald has designed its menu as a variety of choices for their customers and McDonald will introduce specific menu to customers in each month.
• Toys for kids Since kids like toys and fast food the McDonalds keep providing new kind of toy relating to new cartoons films. It is a very good marketing strategy. • Home delivery McDonalds provides home delivery service to their customers • Adaptation They adapt their product according to taste and preference and cultural belief of local customers. • Easily available McDonalds is easily available because there are outlets all around the world. There are more than 36,000 outlets across 119 countries in the world.
Keyword The keywords of this assignment includes are introduction of McDonald's and their positioning. Their also contrast on McDonald's market segmentation and segmenting consumer market types Grafton Street, (2013), McDonald’s [ONLINE]. Available at: http://graftonstreet.ie/places/fast-food-restaurants/mcdonalds/ [Accessed 11 July 14]. McDonald's INTERODUCTION