The significance of having a business strategy is that it gives a sign of how well a company is doing over time and to decide future steps that need to be taken. The business strategy of McDonalds consists of three main things which include: Franchise model, Product Consistency and lastly acting like a retailer and thinking like a brand. According to (Han, 2008); the first strategy is the franchise model which basically states that according to the franchise model of McDonald’s, only 15% of the total numbers of restaurants are owned by the company whereas the remaining 65% thereby functions by its franchises. Han (2008); stated that “McDonalds keeps a constant monitoring and training of its franchises to make sure that at the end of the day they all accomplish high quality of service, cleanliness and value for the money that the customers are offered by the company”. According to Han (2008); the second strategy is product consistency which means that ever since McDonalds has established supplying networking operation and distribution systems, the company always keeps an outlook and ensures that it is able to achieve and maintain consistent taste of the product items and quality across the globe.
I am in charge of all the CSR and the connecting between the people and the business, this entails making the business seem more human to the outside world, instead of just a profit margin. Aiden: cool, so can you guys tell me, what strategies are in place for Mcdonalds in terms of current CSR and corporate governance projects. Jaret: well Shaylan, the
“McDonald’s make fast food and it works like a robot. No feeling, it is only about functionality and money. Max employees on the other hand, they work more as humans, with ups and downs but with more feeling in the food”, M1b said. Trends in fast food industry Nowadays people have grown up with various ethnic styles, but everyone looking for a new things and it became trends. An expert says that many trends expected to affect in fast food industry that can give impact to quick service restaurant which is ingredient transparency (Wolf, 2014).
It means how much of the operation’s activities its customers experience, or how much the operations are more exposed of their customers than material or information processing operations. But even customers processing operation have some choice as to how visible they wish their operation to be (Operation managment, PEARSON, 7th edition, 2013) (2). For example McDonald’s kitchen is visible for customers, the kitchen is usually located behind the casher which allows the customers to see almost every process that taking place during the Burgers preparing such as (frying chips & burgers, placing the bread, cheese and lettuce slices on the burgers…etc.). McDonald’s support the ability visit, enter and check their kitchens. So high visibility operations require staff with good customer contract skills.
This would allow for people that cannot afford the higher cost meals to be able to purchase products/food at a Steers franchise but it would also allow Steers to continue making financial gains by using a wide variety of strategies to satisfy the public and meet the customer demands. Porter’s Five Forces Model Porter’s Five Forces Model for Steers Availability of Substitute Products Substitute products not only include other fast food franchises that sell the same type of product such as McDonald’s and KFC Substitute products also include food franchises such as Debonairs, Primi Piatti, Anat and Fish & Chips. Level of Rivalry in the Market There are several other fast food franchises that are in the same area of the shopping mall as Steers, this will allow for customers to choose which franchise they want to purchase
ERP systems can help to reduce lead time and inventory, improve productivity, quality, performance and customer services too. Continuing success of McDonalds is due in great part to the implementation of its pull-driven supply chain by using ERP. The restaurants issue orders to the Distribution Center only when they need the raw meterials. At the restaurant level, the ERP solutions also track day-to-day sales and enable restaurants to schedule staff, and serve up every kind of food
3. The reasons for dissatisfaction. 4. Strategies to be employed to improve customer loyalty Scope of the Study The study covers customer’s preferences of fast food and their loyalty towards Dominos, KFC and McDonalds. It elucidates the reason for loyalty and what can be improved at each of the fast food outlets.
4 P’s in the Marketing Mix of McDonalds The marketing mix of McDonalds is based on of the several fundamentals of the marketing mix which develop the foundation of a company’s marketing system and therefore helps to attain marketing targets. The marketing mix of McDonalds deliberates the 4p’s of the leading burger chain across Ireland offering the tastiest burgers and French fries. Product: - McDonald’s positions significant prominence on remodeling a menu according to the customers taste and location. Market research determines accurately, what this is. However, customers’ demand changes with the time.
One of the essential trainings that new employees have to go through to introduce them to the business of McDonald would be the welcome meeting where attendance is compulsory. This is where the employees would learn about their job roles, food, hygiene, safety training, policies and procedures, administration, benefits and training and development. McDonalds uses mainly ‘on-the-job’ training and classroom based training sessions to effectively instil the necessary knowledge and skills in the staff. In other countries, a ‘Hamburger university’ of McDonalds even exists to cater to their staff that is working especially in the kitchen to ensure that they are properly trained to produce the company’s food. From what is being researched, they placed a high importance in training the managers in charge which is called the quality management programs where the management development curriculum take new recruits from trainee manager to be restaurant managers.
The organization structure chosen supports performance and is aligned with the strategy of the restaurant of providing consistent quality and great service experience. Leadership at McDonalds, Steve Easterbrook is the CEO and is seen as the focal point from which the leadership appears. As a leader he keeps the employees motivated and committed and places great importance to customer satisfaction. Controlling, the line manager is in charge of keeping the employees working and according to the