Mcdonald's Pestle Analysis

McDonald 's is one of the largest food chain all over the world is serving remarkable number of customers worldwide daily. McDonald 's has made a high profile brand image because its quality food, quick service, cleanliness, everyday value and so on. Experienced management, advanced operational system, customer-friendly policy, modern infrastructure, information system has given McDonald 's unique position to compete the highly competitive market. McDonalds is a leader in convenient foods and beverages, with revenues of about $23 billion and over 1.6 million employees serving the customer’s world-wide. The company consists of the snack business of Beverages and Foods. PepsiCo brands are available in nearly 115countries having

Six largely uncountable external forces influence an organization’s marketing activities and shape opportunities is known as macro environment. Business has to deal with so many things in inside the business or outside the business every day. All this factors affects the business in different ways. The factor which affects the business is customers, suppliers, government, distributers. These all factors divided in to two parts macro environment and micro environment. Macro environment factors are those external factors which are beyond the firm 's control. To understand this external factors PESTLE analysis is used. PESTLE analysis is a short form of the Political, Economical, Social, Technological, Environmental and Legal factors. PESTLE analysis is very useful to understand how these external factors influence the business, because of this so many business leaders and managers used it for to build their vision for future. First of all, political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies, or government involvement in trading agreements. The political-legal dimension of the general environment also affects business activity. The philosophy of the political parties in power influences business practices. The legal environment serves to define what organizations can and cannot do at a particular point in time. Political factors are those factors that business has to be more careful and influence the business more than other factors. Political factors means how and in which manner and in what degree a government interferes in business. Political factors includes government regulation and legal issue and both formal and informal rules under which business has to operate its work. Some examples of political factors are stable political environment, tax and employer policy of government, government’s economic policy, involvement of government in