ipl-logo

Mcdonald's Public Relations Case Study

834 Words4 Pages

Maintaining good public relations is an important aspect to any business entity. This is because, good public relations enhance the reputation of the firm and, this translates to increased customer attention and base (Hayes, Hendrix, and Kumar, 2013). Firms also use public relations to communicate to the potential consumers about the various products or services offered by the company. Therefore, public relations (PR) not only inform stakeholders but also, market the firms’ products. However, the success of good public relations depends on a firm’s strategies and, the personnel to implement the public relations activities. Although many firms have their public relations units or departments, most of them have flopped and hence, dented their public images. …show more content…

Specifically, the paper will examine how the company communicates to its stakeholders and, the different communication platforms the company uses in maintaining successful public relations. McDonalds is one of the largest fast-food chains in the world. The company prides itself as having a substantial market share of fast foods in many countries. The company success is however attributed to strong public relations tactics/skills it …show more content…

However, McDonald’s has capitalized on this segment by ensuring it deliver quality products that meet the customer needs. The company believes that when customers’ needs are well catered then, they will communicate to other potential customers such as family members or friends who in turn contribute to the firm’s clientele base. McDonalds also a tradition of listening to all customer complaints, then work on the complaints by restructuring products or service delivery to ensure they meet customer

Show More
Related

  • Jerry Sandusky And The Organization Functions At Penn State University

    1697 Words  | 7 Pages

    With the image looming, public relations had to work desperately to attempt to manage the information shared about the scandal outside of what was public information. According to Kelley (2014), most universities public reputations are determined by the perspectives of those outside looking. Considering those are the people who donate and attend Penn State, their perspective of their reputation during and after the Sandusky scandal determined whether they would continue to attend and support the university’s academics. While there is no record of a drop in solely academic enrollment and with the football program at a standstill, there was still necessary coverage and specific navigation of information to be shared concerning Penn States stance in the

    Read More

  • Rhetorical Analysis Of Mcdonald's Mcdonalds

    739 Words  | 3 Pages

    Appealing to the norms of society has always been a part of people 's lives. Children are taught, at a young age, about the societal importance of education and money. Since this is important in demonstrating a person’s place in society, many people feel the need to express wealth and sophistication to conform to a higher status. Recently however, the diachronics of societal norms has become more casual and has encouraged people to buy items at establishments that are considered to be of lower status. It is this desire for casualness that McDonald 's targets in their ad.

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

    Read More

  • United Way Scandal

    1296 Words  | 6 Pages

    The way that organizations choose to respond to problems that scandals create will determine how likely they are to recover from the scandal. The United Way scandal may have taken a toll on the organization, but the changes that were put into place have helped its reputation as the United Way continues as the No. 1 charity in the United

    Read More

  • Mcdonald's Contingency Theory Case Study

    1829 Words  | 8 Pages

    They refer to Fielder’s contingency theory, path-goal theory, Hersey and Blanchard’s Situational Leadership theory, and Vroom and Yetton’s normative decision model. Each theory is distinctive and different from each other. In the case of McDonald’s, it practices each theory to a certain degree. Fieldler’s contingency theory states that in order to maximize work group performance, leaders must be matched to the right leadership situation (Williams, 2007).

    Read More

  • Two Types Of Stakeholder Analysis Of Mcdonalds

    755 Words  | 4 Pages

    Their comment will also improve the company management style and the company profit. Customers is one of the most important stakeholders to the company. Suppliers Suppliers are the internal stakeholders as they work with McDonald’s. McDonald’s have many different suppliers for their foods and drinks.

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Image Restoration Theory Analysis

    1028 Words  | 5 Pages

    Benoit defines image restoration theory as strategies used to mitigate image damage following a threat to a reputation (organizational or personal) (Blosenhauer, 2014). As we know that, image is possible a very important concern nowadays. Thus, when reputation is threatened especially during crisis happens, individuals and organizations are encouraged to justify themselves to the attack. Organization works on effort to ensure that crises are anticipated, managed, and evaluated effectively and efficiency before any unfavorable impression is formed.

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Customer satisfaction is at the core of their actions in every step of their supply chain. The company offers different products in their stores, letting the customers decide whether to consume them

    Read More

  • Sisig Case Study

    842 Words  | 4 Pages

    The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

    Read More

  • Mcdonald's Food And Beverage Industry Case Study

    1972 Words  | 8 Pages

    Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

    Read More

  • Mcdonald's Market Segmentation

    1402 Words  | 6 Pages

    According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

    Read More

  • Kfc Case Study

    1359 Words  | 6 Pages

    1.1 Task 1, P1. Under this task I will explain the ethical issues of KFC Company needs to be consider in its operational. Ethics Ethics can be defined as moral guidelines which govern good behavior, so to behaving ethically is what deemed to be morally acceptable. Business ethics: It is a form of applied ethics or professional ethics observes ethical principles and moral or ethical problems that arise in the business environment. It applies to all aspects of professional behavior which applicable for the behavior of individuals and entire organizations.

    Read More

More about Mcdonald's Public Relations Case Study

Open Document