Online Marketing: Website redesign leads to 476% increase in page views and 64% lower bounce rate SUMMARY: An effective online presence is important for all B2C marketers, even for businesses built entirely around customers visiting a physical location. A solid website can strengthen the brand while a poorly executed website could actually turn off potential customers. Find out why -- and how -- a restaurant chain completely revamped its website to improve usability and customer interaction and accomplished the entire redesign in just eight weeks. CHALLENGE Even if your business is almost completely built around customer visits to a physical location, your online presence should still be a major part of marketing efforts. This presence
With social media, the ease of use is one of the most important factors for its popularity and possibly the reason why Instagram is one of the leading social media platforms globally. With over 700 million subscribers Instagram is one of the most versatile social media platforms. Versatile because it's so easy and everything is just at a click of a picture. Back in October 2010 gaining followers by doing anything on Instagram would have been right but today with so many users on Instagram how would you make sure that you get the maximum number of followers? Intrigued by this very question we went out on a quest to find out the best way to be an Instagram Pro.
The platforms that you could find this on would be Instagram, twitter, and reddit. You could also search it up on google using these key words "Justin Timberlake half time show meme" After halftime twitter blew up and there were so many of the memes being retweeted and passed around to millions of people. The most popular tweet had over 150 thousand likes and 100 thousand retweets. People viewed the tweet over 5 million times. Not only does this show how powerful social media is but how fast anything can be spread through social media.
By doing this, the restaurant generated more youth fans around the country where they could see the details and rating of the restaurant via their respective smart phones. ♦ Comlone Restaurant managed to open 3 other branches (namely at Surinam, Rose Hill and Flic en Flac) as it generated more revenue since the creation of its website. The address of the 3 other branches is also included in the websites as well as their respective phone numbers and opening/closing time. Website of Comlone Restaurant: Official Facebook Page for Comlone
The Effect of the Internet and Social Media on the Success of a Business Danielle Arthur Kaplan University The Effect of the Internet and Social Media on the Success of a Business According to experts, “Today around seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves” (Pew Research Center 2018). The effect of social media has made businesses grow and expand for the best and even caused some to fail and foreclose. The internet and social media has improved businesses in the areas of advertisement, networking, receiving feedback, and increasing sales. This is an important thing for people to understand if they are running a business or plan to start one. Advertisement has helped businesses to get their products seen all over the world and bought.
Thanks to the expansion of smartphones and new generations of SIMs, billions of people are using the internet and social media in their everyday life. Social medias like YouTube benefit the hunger of people to watch videos or scrolling newsfeeds. These companies by putting advertisement between the public content make money however many of these advertisements contain gender based stereotypes, particularly about the work division. For example, in an Iranian social media named “Apparat”, there are advertisements in which women are using detergents to wash dishes or discussing the quality of olive oil for cooking or baby-sitting while men are watching TV. Also people themselves easily can comment the post of celebrities in Facebook or Instagram and there is no prohibition on hate
Media campaigns are taking turns ever year-every day-every moment. Every other campaign is making a good hype using social media. Making a hashtag go viral is a major achievement nowadays. Social media is changing faster than your thoughts. That day is not far away when companies will redeem the benefit without notifying you.
When advertising of cosmetic, travel and restaurant appears on Facebook pages, how it influence to consumers’ mind. Result will be collected from 400 respondents by 200 men and 200 women that complete all of the questionnaires by E-mail, Facebook and website. Moreover those people must use Facebook as routine as well. 1.6 Conclusion Facebook is a main website that consumers visit everyday and it is powerful tool that make consumers know and purchase product. How the marketers can take advantage on the site and determine correct target group, share individual contents on the site.
For example, McDonald’s post an advertising video on Youtube channel to promtoe their foods. When many youtubers create their own video and upload to Youtube channels, they will receive and put an advertising video which is from McDonald’s. When Youtube users want to watch the youtuber’s video, they need to watch the McDonald’s advertisement first before they enjoy the video. If McDonald’s posted the advertising video which contain some special promotion of thier products, this will attracts more people to have a look into this advertisemnt. Next, direct e-mail marketing is a market strategy that will direct send the advertisement to the specific or interetsed users.
Nowadays, people have access to the internet almost everywhere in the world. By marketing our Beiju Restaurant online, our business can spread widely and let others know what we are selling and providing instantly. It means our ads can be working for us 24 hours a day at a lower cost compared with traditional method. If in traditional advertising method, our reach is limited to local area populations and highly cost effective for us. Therefore, we are going to do internet advertising for marketing our franchise eating outlet.