Mcdonald's Social Media Analysis

Online Marketing: Website redesign leads to 476% increase in page views and 64% lower bounce rate SUMMARY: An effective online presence is important for all B2C marketers, even for businesses built entirely around customers visiting a physical location. A solid website can strengthen the brand while a poorly executed website could actually turn off potential customers.

Media campaigns are taking turns ever year-every day-every moment. Every other campaign is making a good hype using social media. Making a hashtag go viral is a major achievement nowadays. Social media is changing faster than your thoughts.

We did a full week of showcasing at SXSW in Austin, where we received rave reviews and built partnerships with The W hotel in Austin and The Driskill hotel. Hotels and real estate companies nationwide have been purchasing our product to differentiate themselves from competitors and to provide their guests a unique and fun experience exploring their city. URB-E is 100% Built in America, designed and assembled in Pasadena, California. It has a 20 mile range and a top speed of 15mph on a single charge which takes 4 hours to replenish. URB-E is built using carbon fiber and America aircraft-grade 6061 aluminum, and is incredibly lightweight at only 35 lbs.

Strengths: McDonald’s is the largest fast food restaurant chain, its sales are 8% higher than any other fast food restaurants. It serves around 68 million customers per day in over 119 countries across 35 000 stores. For this reason it has been given the name of the largest fast food market share in the world, which means the brand is well known this gives the company edge over other similar company’s like Burger King. The brand is valued at 40 million dollars which is huge compared to Burger King which are only valued at 28 million dollars. The brand has become so popular because McDonald’s clever use of Ronald McDonald Clown to promote their products which became such a hit with young children and young adults.

Each year American companies spends millions of dollars to attract an audience base to buy their product. Many companies understand that release commercial during important events helps bring in revenue and attract a bigger audience base. Coca- Cola features it commercial "America the beautiful" during Super-bowl 47. The most memorable moment of the super-bowl other than the game is the advertisement.

This is also why in the Netherlands alone, four out of ten companies make use of social media. Social media is an inexpensive and easy to use way of reaching the entire target group and ultimately to influence consumers in a positive way. These findings also are consistent with the inquiries E. Qualman described in his book "Socialnomics: How Social

Speed in execution is number one priority in quick service restaurant. Domino’s is the world’s leading pizza delivery company and has the second largest share in carry out segment. Its ‘30 minutes to customer's doorstep’ commitment continues to be one of its critical marketing strategies and this explains why it has become one of the top ecommerce companies as such commitment requires multiple tech assisted enablers with clear and precise navigation. Domino’s has combined its website and ecommerce into one in which customers can find out products information, promotion news, store location and finally, ordering meals.

“Circles indicate warmth, inclusion and safety, while triangles symbolize growth and creativity”. This shows that by using an appropriate balance of colors, fonts, images and shapes, creates a logo that attracts kids and parents alike. Another way to acquire children and parents attention is through video marketing. Today, YouTube is the second most visited website in the world, and the average person watches videos online every day. “The total number of people who use YouTube - 1,300,000,000.

Television has always has always had a crucial role in the company 's advertising. McDonald 's growth strategy is based on three aspects; introducing more restaurants, maximizing sales and profits at existing restaurants, and improving international profitability. Maximizing of sales and profits at their existing restaurants were accomplished through better operation and innovation, product development and refinement, effective marketing and lower development and operating costs. (Global Strategy of McDonald and How It Reached All corners of World) To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors.

The company's decision to use technology to enable decisions has borne fruit, with the number of mobile users increasing by 25% on an annual basis ever since it was introduced. The company also offers free wifi for customers, knowing that customers are very closely connected to the internet. This has resulted in some people making Starbucks stores their place of work. In some stores, the company has taken it a step further, offering high-speed wifi for startups & freelancers, increasing the appeal for the place.

We are currently operating three very successful food trucks; and, we have the only food trucks that serve banh mi. I have been with Saigon Pete’s since the beginning four years ago, and have seen the business grow and steadily generate profits. Our three trucks combined have on average brought in $15,300. If we pursue the expansion and add two more trucks, we could feasibly bring in $10,000 to $12,000 in increased revenue.

First and foremost, they spent a £1 million on their hare and bear TV advert alone and £7 million in total for their Christmas campaign. The rest of the £6 million was spent on their YouTube advert and advertising on social media. One way their promotional budget affects their choices of media is they will have good quality advertising because they are spending a lot of their income to make it look attractive. Their adverts will include suitable images and persuasive text. This leads to more customers being aware of the products they provide and sell.