Mcdonald's Social Responsibility Case Study
The objectives of this study are showing the influence of Corporate social responsibility (CSR) affecting the behaviors in the food industry nowadays. As one of the most famous and largest chained restaurant in the world, McDonald’s is chosen as the case study in this report. It is aimed to explore the relationship of corporate social responsibility with the related elements, which are the corporate image as well as the brand equity. Secondly, it is the aim to show the significant influence of CSR for McDonald’s to build up and maintain it’s positive brand image. Thirdly, it is aimed to present the current activities that McDonald’s are carrying out in recent years. Fourthly, to investigate whether it is in good progress for McDonald’s regarding …show more content…
To be more precise, those activities have to be discretionary and are not required by law. In other words, it is completely in voluntary base. Keller (2003) pointed out that CSR refers to the devotion to improve the well-being of society via voluntary business practices and contributions of resources of the corporation. The four domains model of Corporate Social Responsibility have been used by several empirical researchers (Burton, Hegarty 1999); Ibrahim, Angelidis 1994, Ibrahim, Angelidis 1995; Pinkston, Carroll 1996; Smith et al. 2001) and different scholar of theorists (Swanson 1995; Swanson 1999; Wood 1991). Emphasis in society, numerous company and business ethics have texts generally refer to Carroll 's Corporate Social Responsibility categories (Buchholz 2000; Weiss 1994) and used Pyramid of Corporate Social Responsibility (Buchholtz 2000; Carroll, Buchholtz 2003; Jackson, Miller & Miller 1997). Carroll (1979,1998) believed that the corporate social responsibility is the expectation of society for corporations at particular period of times. The responsibilities are divided into four aspects, which included economic responsibility, legal responsibility, ethical responsibility, as well as philanthropic
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961 Words | 4 PagesAs people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term
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996 Words | 4 PagesDiscussion Nestlé’s Corporate Social Responsibility consists of looking further then the own company needs or profits and pay more attention to other stakeholders. Everyone concerned or connected to the company business will get a closer look on their situation and will be treated right. They divide the stakeholders in two categories; the first being the internal stakeholders such as employees and shareholders. The second category is external stakeholders where we find the suppliers, customers, environment and so on.
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Two Types Of Stakeholder Analysis Of Mcdonalds
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Volkswagen Code Of Ethics Analysis
1155 Words | 5 PagesDavis (as cited by Khalidah, Zulkufly, & Lau, 2014) defined Corporate Social Responsibility (CSR) as “… the firm’s consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm. It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which stats that a firm can never exist In a vacuum (Khalidah et.
Mcdonald's Theory Of Motivation
775 Words | 4 PagesAccording to the needs of Maslow's hierarchy theory, McDonald’s applies the theory of Maslow projected that motivation is a function of five basic needs. The first need will be the physiological needs which are the most basic needs for a worker to achieve in an organization. In McDonalds ,the employees physiological need is satisfied by being provided with the basic needs such as good working environment which is in a closed area, provided with air-condition and enough comfort ability. The employees are also provided with a uniform that represents McDonalds and a basic pay of RM900.
Social Responsibility In Tesco
2166 Words | 9 PagesIn the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)
Marketing Case Study: Hindustan Unilever
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Mcdonald's Food And Beverage Industry Case Study
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Starbucks Csr Analysis
704 Words | 3 PagesThis essay is an analysis of corporate social responsibility of Starbucks Coffee company. Starbucks company, which operates retail shops to offer coffee and cups, was founded in 1971 in Seattle, United States. Nowadays, Corporate Social responsibility (CSR) can increase sales volume and brand awareness and image to lead companies to succeed in business. Therefore, CSR is important for many organizations and public. Starbucks has success to operate in CSR.
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3370 Words | 14 PagesThe diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.
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