Mcdonald's Social Responsibility
Introduction
This research task will investigate if fast food retailers tend to participate in Corporate Social Responsibility (CSR) programmes that are not as sustainable as the projects of other businesses from other sectors. In particular, this research task shall examine, compare, and contrast, the CSR programmes of McDonald 's, a large fast-food retailer, to Pick n Pay, a grocer’s retailer.
What is CSR?
Corporate Social Responsibility, CSR: A company 's sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning
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Their implementation of the "Speedee Service System" in 1948 set the principles of the modern fast-food restaurant in stone. There Ray Kroc found and was stunned by the effectiveness of their operation. With a limited menu, the brothers were able to prioritize quality and quick service. Kroc seized the opportunity to be employed by them as a new agent and eventually bought the exclusive rights to the then called McDonald’s System, Inc. McDonald 's sold its 100 millionth hamburger by 1958.
Case Topic Rationale
McDonald 's is the worlds’ largest fast food retailer, and second largest employer. In many ways, their practices set the standard for the industry. This is why using McDonald 's to represent the fast food industry will translate into a reliable baseline for the comparison.
Exanimating Pick n Pay
History and Core Business
Raymond Ackerman focusing primarily on groceries, clothing, and general merchandise, Pick n Pay is the second largest grocery retailer in South Africa and has grown into Namibia, Botswana, Zambia, Mozambique, Mauritius, Swaziland and Lesotho since
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They too are committed to sourcing first from South African communities, encouraging local development of a fairer and more dignified economy.
Long-term commitment to this initiative will help uplift entire communities and will encourage consumers to participate in more sustainable shopping.
Environmental Friendliness
Pick n Pay is noted as one of the most ‘green’ brands in South Africa and the world, constantly spearheading environmentally friendly, and resilient, programmes. Pick n Pay is noted as supporting countless extensive sustainability programmes, from energy efficiency, reduction and recycling waste, and sustainable sourcing of products, Pick n Pay is going above and beyond many environmentally friendly campaigns, by making it a core business focus, to not only reduce their environmental impact but make the world a greener place because of them.
Such an extensive campaign for the environment is a highly admirable and meaningful SCR and should be emulated by far more
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