Background McDonalds Corporation is the world largest hamburger restaurant serving millions of customers daily around the world. McDonalds was founded in 1940 by two brothers, Richard and Maurice McDonald in San Bernardino, California (Dess, Lumpkin, Eiser, & McNamara, 2014). The hallmark of the brother’s success was the speedy process at which they cooked and served their hamburgers. In 1954 Ray Kroc, a traveling salesman, visited the McDonald brothers restaurant and was impressed at the speed and efficiency of their operation. Kroc had a vision of multiple locations of McDonald’s restaurants and became the company’s first franchisee.
2. Unhealthy food menu Although McDonald’s tries to introduce healthier choices in its menu, the menu is largely formed of unhealthy meals and drinks. Such menu offering prompts protests by organization that fight obesity and hence, decrease McDonald’s poularity. 3. Mac Job and high employee turnover Mac Job is a low paid and a low skilled job, which is often seen negatively by its employees.
Therefore, they decided to move away from the traditional restaurant concept. McDonald brothers streamlined operations by reducing the menu to a limited number of items – hamburgers, fries and milkshakes – which allowed them to focus on quality and quick service. The brothers came up with the “Speedee Service System” concept - each restaurant crew member specialized in specific tasks, and many menu items were preassembled. This allowed McDonald’s to prepare the food quickly and even ahead of the time when an order was placed. Also, they replaced glass and ceramic utensils with paper and plastic ones.
McDonald’s products are stocked pre cooked. This product is to customer and makes an order by customer the product is finished .The product can made when customers order. This called the product ‘Made for you’ .This is new technology and challenge to McDonald’s.High flexibility is key to McDonald’s success(example: a hamburger with no pickles).Besides that, a high volume of production McDonald’s because of the billions of customers that McDonald’s serves on a daily basis.McDonald’s classification by type of Customer Order.When customer need,the product can be made follow taste,size,quantity of item because in a MTO process .The MTO process's cycle is of production and order fulfillment begins with the customer order and after receiving the order with customer satisfaction with the food.The customer satisfaction is very important to McDonald’s.Besides that,the design must be completed. The most important part of this process in McDonald’s is the length of time it takes to fully deliver the product after the order has been made by customer, this is called the Lead Time. Lead time made the customer not satisfy with the service .This is can causes the customer do not want to coming again.McDonald’s is big restaurant that have billion customer and employee.So,the speed in their production is needed to fulfill their customer needed.This bigger
Social responsibility has been defined as a social norm. In this society, companies from the least to the greatest practice Corporate Social Responsibility (CSR). The management and staff of the corporations are expected to perform the right things as their misdeeds may be held accountable. Furthermore, the corporation is required to be responsible for their member‟s behavior. (Seitel, 2003) According to McWilliams, Siegel & Wright (2006), they claimed that although there are numerous definitions of CSR but the given definition is vague and unclear.
McDonald’s corporation, which is a global fast food company will be the case studied in this essay. It has opened more than 200 restaurants in Hong Kong, which is a well-known fast food chain in Hong Kong. As a global fast food chain, it is inevitable that McDonald’s will encounter different conflicts of interest between shareholders and stakeholders, including philanthropy and food safety. It is vitally important for McDonald’s to cope with these problems as a global company, since a number of stakeholders and shareholders are involved in these issues. According to the official website of McDonald’s , philanthropic programs such as environmental protection, volunteer works and Ronald McDonald House Charities are launched to give back to
Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s. To begin, enjoying a meal from McDonald’s is the symbol of American culture.
3.2.4 Buyer power. (Strong) The buyer power is strong as McDonald’s depends on a strong customer base. Customers can easily impose their demands on McDonald’s due to the ease of changing from one restaurant to another. It will not cost customers much to switch to other brand like Burger King, Subway, and Yum! Brands.
Introduction CSR (Corporate Social Responsibility) standard is always problematic to define. As an approach to manage the variation between organizational behaviors, social values, and community’s expectations, CSR works a tool for strategic issues management. It also becomes a theoretical basis for a company to develop a harmonious relationship with the community (Community Development). Therefore, CSR is the moral responsibility that a company has to conduct for its strategic stakeholders, especially for the community around the operational areas. It is the commitment of a company to account for the impact of its operation in social, economic, and environmental dimensions (Achda, 2006).
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers.