Mcdonalds Stakeholder Analysis

McDonalds Stakeholders

McDonalds has many franchises around the world. The first franchise was opened in 1967 in Canada over the years it has spread all around the world and there are now more than 1000 franchises around the globe

McDonald’s aims are.

McDonald’s aims are to provide a fast, friendly service but they also like to make sure their customers are getting good value for money on the food as well.

The Stakeholders.

Employee.

One stakeholder of McDonalds would be its employees. The employees are internal stakeholders as they work inside the company and have an interest and influence the way it is run. So anybody that works for McDonaldsis a stakeholder. This could be from a partime team member or somebody from the head department.

employees often have staff meetings with managers where they can talk about what they think is going well or not so well this is why employees are internal stakeholders as if they think something needs to be changed they can influence this change to happen.

Customers.

Customers are also stakeholders they are slightly different from employee stakeholders though, as customers are external stakeholders this is because they don’t work for the franchises but they still buy products from them so they have an interest in McDonalds. This means that every customer who buys from any McDonalds franchise is a stakeholder. Even if they only use McDonalds occasionally. customers he interests in McDonalds for many different reasons, one might be that they a promotional meal has come out
McDonalds are always looking for feedback on their products so if they get this from their customers they are more likely to keep the meal on their permanent menu but if McDonalds didn’t get any feedback or the sales was low on the certain promotion they are more than likely to scrap it from the menu and not offer it again.

But the government are actually external stakeholders as they also hold an interest and influence McDonalds. The government are interested in McDonalds because McDonalds offer lots of opportunities for the unemployed to get a job as there is many franchises are the world because McDonalds is a global company. The government also pass new laws that could affect the way McDonalds is run an example of this would have been when everybody got banned from smoking in indoor public places. The government made every company from a corner shop to a large global business stop people smocking indoors a public space as it had become a law if anybody was smoking where they wasn’t meant to be the business could risk enormous consequences. The government also have an interest in McDonald’s when they want to build a new franchise. They have to get planning permission first before they can start building it this is another way the government play a part as