Mcdonald's Strategic Management Case Study

One of those areas is their public image. Certain legal issue caused McDonald’s negative publicity such as low employee wages and new healthier menu choices that do not go well with the consumers. Another area to consider is the innovation. McDonald’s should take advantage of its R&D to come out with healthier local adapted menu. 4.

• In a supermarket industry that focuses on low prices, the quality of foods has been degrading in lieu of quantity and lower costs. Whole Foods is focusing on quality instead of low prices. Their customer base has high loyalty due to the lack of substitutes in the organic food

Burger King has shown a continually decreased of revenue since the last four years, it was because Burger King only relies on franchise royalties and fees and real estate for almost 80.6 percent of its revenue. In contrast, Tim Hortons’ revenue comes from distribution sales, which almost 57.5% came from distribution sales. (Team, T., 2014). These are sales of products, supplies, and restaurant equipment shipped directly from the company’s stores or by third-party distributors to restaurants. The elements of manufactured, warehouse, and distribution capabilities benefit Tim Horton’s restaurants because it is improving Tim Hortons’ product quality and consistency, protect proprietary interests, facilitate the expansion of their product offerings, control availability and timely delivery of products, provide economies of scale and labour efficiencies, and lastly generate additional sources of income and financial returns.

McDonald’s is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries, and best-known global food service. The first McDonald's restaurant was opened in 1954. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure has ensured that they will be the first to capitalize on any opportunity. However, to remain on top, any business needs to operate ethically and keep innovation in mind when looking towards the future. Business Ethics means conducting all aspects of business and dealing with all stakeholders in an ethical manner.

Chipotle's business is fully dependent on company-operated restaurants which explains the significance of this division to its stock. Chipotle enjoys higher average spend per customer than most of its competitors, given its high quality of food. For example, in McDonald's, the average spend per customer is around $4 whereas the corresponding figure in Chipotle is around $11-12. The company has successfully marketed itself as a restaurant serving natural, hygienic, and organic food in an upscaled ambiance, for which the consumers are often ready to pay a slight premium (“Chipotle Mexican Grill,” 2017). Another reason why the company enjoys a higher average spend per customer is because it has restaurants only in developed countries, where the average spend is usually higher than developing countries.

Yum brands: Taco Bell • Taco Bell is the nation's leading Mexican-inspired quick service restaurant brand. From breakfast to late night, Taco Bell offers a wide range of Mexican menu items, and serves more than 36.8 million consumers each week in approximately 6,500 restaurants worldwide. They serve made-to-order tacos and burritos, among other foods. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation. In 2016, Taco Bell was named one of Fast Company's Top 10 Most Innovative Companies in the World.

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go. As a low-cost provider, McDonald’s offers products that are relatively cheaper

Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders. However, in order to solve this serious issues, McDonald’s was able to adapt the Self-service Kiosk system. Self-service Kiosks is considered as one of the newest technology being used

As to this date, with more than 8,000 brands and global sales of over $100 billion the company is the largest food and beverage manufacturer around the world. Nestle possesses about 450 factories and has businesses in a total of 86 countries around the world. Nestle has a large range of products, from food and snack to ice-cream and cereals. Nestle has the objective to be recognized worldwide as the leader in Nutrition, Health, and Wellness. Nestle has a motto that states, “Good Food, Good Life” that holds the company’s purpose of enhancing the quality of their customers daily

McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut. The McWrap is meant to be a healthier choice than the products McDonald’s are in general known for, as well as to compete with competitors such as Five Guys, Subway and Chipotle. However, people assimilate McDonald’s to junk food unlike the ”Subway buster”.