Mcdonald's Strategy Analysis

is the largest chains of double drive-thru restaurants operating under the name Checkers and Rally's restaurants in different states of United states. They took the fast food hamburger market by storm in the early 1990s. This led to fast build up and expansion of their business through out the country. Their high volume sale on double drive-through windows and low overhead costs dominated the burger market. The company’s perspective has always been to be the best nontraditional quick-service restaurant, exceeding expectations of customers, by offering quality products and a better

Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest.

Panera Bread Company over the years has determined that there certain areas in America people are willing to pay for a product such as theirs. You have to be smart if you are competing against monsters like Burger King and McDonalds. What made them different was how they created the fast casual restaurant. They have healthier meals and they also appeal to many different customers with their wide variety of tastes and flavors on their menu. It is not a deli, but it is a fast food service that is aware that the consumer wants to know how many calories are in their food.

They chiefly offer cooked chicken, burger and refreshments in their different chain stores in different countries. They take after a comparable equation to keep up the idea of the sustenance things in each one of the diners. Brand arranging decree of KFC is their trademark which is "its finger lickin' awesome!" These communicates customers see KFC sustenance things to be especially smart. KFC offers customers freshly made sustenance's that they can eat wherever they require at a comparative quality.

There are many larger businesses such as McDonalds offer an entire breakfast menu which gives McDonalds the upper hand. Providing a breakfast menu at Chipotle would really be a very great opportunity to take. Another opportunity Chipotle could possibly take would be to really advertise how much healthier they are than other fast food businesses. Since Chipotle already uses organic and natural ingredients, they should go out and let everyone know which will really help them since now-a-days people are looking at the nutritional value a lot more. Threats: One of the threats that Chipotle faces is that organic and natural ingredients that they use are expensive to be using at all times when on a specific budget.

Burger King has shown a continually decreased of revenue since the last four years, it was because Burger King only relies on franchise royalties and fees and real estate for almost 80.6 percent of its revenue. In contrast, Tim Hortons’ revenue comes from distribution sales, which almost 57.5% came from distribution sales. (Team, T., 2014). These are sales of products, supplies, and restaurant equipment shipped directly from the company’s stores or by third-party distributors to restaurants. The elements of manufactured, warehouse, and distribution capabilities benefit Tim Horton’s restaurants because it is improving Tim Hortons’ product quality and consistency, protect proprietary interests, facilitate the expansion of their product offerings, control availability and timely delivery of products, provide economies of scale and labour efficiencies, and lastly generate additional sources of income and financial returns.

Chipotle's business is fully dependent on company-operated restaurants which explains the significance of this division to its stock. Chipotle enjoys higher average spend per customer than most of its competitors, given its high quality of food. For example, in McDonald's, the average spend per customer is around $4 whereas the corresponding figure in Chipotle is around $11-12. The company has successfully marketed itself as a restaurant serving natural, hygienic, and organic food in an upscaled ambiance, for which the consumers are often ready to pay a slight premium (“Chipotle Mexican Grill,” 2017). Another reason why the company enjoys a higher average spend per customer is because it has restaurants only in developed countries, where the average spend is usually higher than developing countries.

Besides Rehab Burger Therapy has a choice of small or large of twenty-six good quality tasty burgers with different kinds of buns and many choices of delight side dishes and unique home-made sauces, they come out fresh with five-star quality for satisfying any hunger guests who are meat lovers, vegan lovers, adults, or children. Besides Rehab Burger Therapy has a great value for having good quality food with unlimited refills and sauces, it also serves huge plates for taking home with leftover food from plates with feeling fullness in stomach. Rehab Burger Therapy is a place I look forward to going back every times when I step out its door and also a place makes my family and friends walk out with laughs, which making me a happy

They are still making more efforts to improve their menu in a quite healthy way. Their special focus is on kid 's menu among which the fruit cup sides is most famous. Healthy Food Present there: Multi-grain breakfast oatmeal, Grilled chicken nuggets and chicken salads. Their grilled market salad is so yummy and healthier that it helps them in marking thier position among the Top Fast Food Restaurants. Locality: They are present with many branches all around the US.

INTRODUCTION Burger KAMI fast food restaurant which served to prepare the burgers were different from those found in Malaysia. Burger was necessarily meet the aspiration of the people of Malaysia for meat produced meat to make hamburgers come from fresh meat. We produce our own beef burger with certain processes to be used as a meat burger. We have the concept of serving fast food to suit local tastes with fast and efficient service in a comfortable and relaxing environment. Our company will also sell fast food service, eco-friendly appeal to the price conscious, health-minded consumers.