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Mcdonald's Super Bowl Analysis

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I recently viewed the 2015 McDonalds’ Super Bowl 2015 commercial, Pay with Lovin, and absolutely loved it. Random customers were allowed to pay for their meal by showing a gesture of love. This commercial shows a young man, unshaven with glasses and a beanie who is asked to get out his cell phone and call his mother to tell her he loves her. It shows a young lady in a blue jacket doing just that. Another older gentleman is in disbelief and the employee reassures him that this is all the payment needed at that time which results in smiles and a fist bump. It shows a women and her son ordering items and the women pays for their meal by telling her son why he is so special to her. Of course this results in a hug by the two. The commercial demonstrates

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