Possibly the unmistakable publicizing for McDonald's is its displaying towards adolescents and the watchmen of energetic children. They begin of their accentuation on energetic adolescents as a fundamental bit of their persistent business. Watchmen get a kick out of the opportunity to visit McDonald's in light of the fact that it is a treat for the kids, and the youngsters value the toon like atmosphere. McDonald's moreover targets business customers as a bit of their middle business. Business customers may stop in the midst of the workday and can depend on fast organization, and dependably extraordinary sustenance.
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go. As a low-cost provider, McDonald’s offers products that are relatively cheaper
My rhetorical analysis is about McDonald’s corporation, this company has always been known for having the best food around. Allowing this company to be one of the world’s largest chains of hamburgers fast food restaurant serving around 68 million customers daily. My purpose of this is to provide why I think McDonald’s company and website (www.McDonalds.com) uses rhetorical strategies such as Ethos, Pathos, and Logos. However McDonald’s Corporation was established in 1955, This “Family Restaurant” for decades has been attracting many customers providing them with quality food with extremely low prices, brain-washing the customers to just focus more on service, cheap food, and speed of service. Taking over, McDonald's uses more strategies by airing commercials and sponsoring the NFL, allowing this company to use legendary NFL coach Mike Ditka to participate in one of their website videos (New Team).
This element of the marketing mix defines the approaches used to communicate with the customers. McDonald’s uses the following tactics in its promotional mix: • Advertising • Sales promotions • Public relations • Direct selling Advertisement McDonald’s advertisements are the most notable among its promotion tactics. The company uses TV, radio, print media and online media for its advertisements. (MEYER, McDonald’s Marketing Mix (4Ps) Analysis, 2015) Sale promotion McDonald’s also uses sales promotions to draw more customers to its restaurants. For example, company gives toys to kids on happy meals, the company offers discount coupons and freebies for certain products.
Travelers who go places to visit family, or any other reason, gets hungry and would like to see a familar fast food restaurant they can go to everytime they travel. As Visser said “When a huge modern business conglomerate offers fast food to travelers on the highway, it knows that its customers are likely to desire No Surprises. They are hungry, tired, and not in a celebratory mood; they are happy to pay—provided that the price looks easily manageable—for the safely predictable, the convenient, the fast and ordinary”(129). The restaurant that is known for travelers to stop at when tired and hungry is McDonalds. You can find a McDonalds about anywhere you go in the world and its always fast service most of the time.
The success of the McDonalds model led other restaurants like Burger King, Taco Bell, and Wendy’s to utilize the same assembly line approach as they did. McDonalds is now one of the most recognized establishments worldwide with almost every major city across the globe housing a
“The strict rules at fast-food restaurants help to create food that always tastes the same. They help workers fill orders quickly.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food is inexpensive and consistent. This means that people that don’t have the money to go to the grocery store every week can put food on the table for their families that always tastes the same. Finally, the following quote shows that the fast food industry provides jobs for uneducated people. “When all the knowledge is built into the operating system and the machines in the kitchen, a restaurant no longer needs skilled workers.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how the fast food industry provides jobs for uneducated people.
ORGANIZATIONAL STRUCTURE & DESIGN KFC share in a divisional structure of Yum! Brands, Inc. Pizza Hut, Long John Silver’s, Taco Bell and A&W are the other divisions Offers spots to many people; good for senior executives Eager, alert, and flexible to growth and change KFC makes everything to be recognize and provide money to Yum! Brands, Inc. Chick-fil-a is KFC’s biggest competitor, and quickly growing in popularity. Other competitors include AFC Enterprises and McDonald’s CULTURE Big on diversity in the office Encourages dissimilarities in ethnic cultures, background and values Team-oriented atmosphere Emphases on educating everybody for something new Promotes harmony in the workplace Focuses on building connections and commitment within the company and amongst employees and customers and creating diversity HUMAN RESOURCE MANAGEMENT “We won’t make you wing it” is KFC’s motto when it comes to training employees. Training includes: 1) Workbooks 2) Quizzes 3) On-the-job competency based training Workers are encouraged to work as a team.
Their comment will also improve the company management style and the company profit. Customers is one of the most important stakeholders to the company. Suppliers Suppliers are the internal stakeholders as they work with McDonald’s. McDonald’s have many different suppliers for their foods and drinks. They get the food ingredients from one supplier and the drinks are from another supplier.
The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve. One of those areas is their public image.