Kroc saw an enormous potential to expand the restaurant across USA. He wanted to build a franchise system that “would be famous for providing food of consistently high quality and uniform methods of preparation. He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama“ (Our History Timeline, n.d.). Kroc refined standardized operating processes into easily replicable ones. He took Henry Ford’s idea of mass production of cars and applied it to making hamburgers.
Luckily for them it worked out for the better. An advantage of this offer was that it aloud Subway to compete with other fast food chains as it had been suffering to the likes of Burger Kings $1 whopper burgers and McDonalds $1 Big Macs. Subway has also used a number of TV ad’s which benefited them greatly. Jared Fogle was used in a number of adverts in the early 2000’s. His first commercial was the beast that got the ball rolling for Subways new health kick and it was no longer just a normal fast food chain.
Statement of intent: I will be writing my opinion about fast food companies false advertising their food as becoming healthier. Each paragraph will have an example of an false advertisement through the fast food companies of McDonald’s, Burger King and Kentucky Fried Chicken. My target audience is any consumers of these fast food companies. Kentucky Fried Chicken, Burger King and McDonald’s. The question that comes to my mind when I see all these fast food companies is, are they becoming healthier?
Industry: restaurants McDonald’s Corporation Symbol: MCD History: The McDonald’s corporation was created May 15,1940 in San Bernardino, California. The restaurant opened by brothers Richard & Maurice McDonald named “Dick and Mac McDonald” until 1960 Ray Kroc renamed to “McDonald’s”. In 1948, McDonald’s introduce “Speedee Service System” to the public in order to build the principle of fast-food restaurant. Actually the idea was created by White Castle, but at that time White Castle was an unlisted company did not have the ability to compete with McDonald’s, therefore MacDonald’s “update” their idea and “Drive-in Restaurant Services” was created by McDonald’s as well in 1961. At the same time, the original mascot of McDonald’s was “Speedee”,
Mc Donald’s is one of the famous franchise fast food in the world. Mc Donald’s Fast Food Restaurant has applied Just in time system in business operation. Just in time system has helped Mc Donald’s restaurant to reduce the costs of inventory and also reduce wastages. Before used JIT method, Mc Donald’s Fast Food Restaurant, using the traditional strategy which is pre cook all the burgers and place them under the lamps to keep them hot. Now, in advance technology, it is changed from traditionally method to modern strategy which is Just in Time approach.
Strategic guides too management in an effort to develop plans and sustain competitive advantage which her organizations funds challenging to duplicate (Parnell, 2014). Papa John's International is one of the leading pizza companies, who are serving customers all over the United States. Papa John's headquarter is located Louisville and the founder is John Schnatter, who start the company in the year of 1984. Papa John relies heavily on customer service and brand. As a strategic perspective, Papa John's has cornered the pizza industry.
Strategy guides too management in an effort to develop plans and sustain competitive advantage which her organization's funds challenging to duplicate (Parnell, 2014). Papa John's International is one of the leading pizza companies, who are serving customers all over the United States. Papa John's headquarter is located Louisville and the founder is John Schnatter, who start the company in the year of 1984. Papa John relies heavily on customer service and brand. As a strategic perspective, Papa John's has cornered the pizza industry.
With no other fast food serving chain to compete with, McDonald’s had swiftly taken over all the major cities in India. McDonald’s strategy to target their consumer was different for different age groups (kids, teenagers, corporate officials and elderly). Their communication through advertisements and campaigns mainly focused on the family. The tagline at the introduction stage was “McDonald’s mein hai kuch baat” which indicated a special place for the family to celebrate. In the growth phase the tagline changed to “To aaj McDonalds ho jaaye”conveying an acceptable and an enjoyable place for the family to visit.
The business of McDonald is widely spread all over US, Europe, Asia / pacific, Middle East and Africa. The company believes that franchising is essential in supplying countless customer familiarity and it leads the company to profitability. The franchise continuous of over 57% of conventional franchisees, with approximate 24% foreign affiliates and over 18% are directly owned by the company. According to (Bodnick, 2009), McDonald’s most popular products all over the world includes; French Fries, Big Mac, Double Cheeseburger, McGriddles Breakfast Sandwich and Egg McMuffin etc. Basically this project aims to discuss the overview of McDonald’s human resource management system which includes unlike functions of HR, different employee safety rights, the job analysis, the hiring process of new employees, recruitment and employee testing, selection of the employee, performance appraisal and so on.
Evaluate the food and beverage service in catering industry Name: Chow Wing Yi Student Number: 1628462 Class: Airbus Introduction In this project, I have decided to choose McDonald and Out Back Steakhouse as my major targets. First of all, McDonald 's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonald 's restaurants serving in 117 countries.