My rhetorical analysis is about McDonald’s corporation, this company has always been known for having the best food around. Allowing this company to be one of the world’s largest chains of hamburgers fast food restaurant serving around 68 million customers daily. My purpose of this is to provide why I think McDonald’s company and website (www.McDonalds.com) uses rhetorical strategies such as Ethos, Pathos, and Logos. However McDonald’s Corporation was established in 1955, This “Family Restaurant” for decades has been attracting many customers providing them with quality food with extremely low prices, brain-washing the customers to just focus more on service, cheap food, and speed of service. Taking over, McDonald's uses more strategies by airing commercials and sponsoring the NFL, allowing this company to use legendary NFL coach Mike Ditka to participate in one of their website videos (New Team).
However, fast food restaurants changed this paradigm by being able to order and receive an entire meal in under 60 seconds from a vehicle. This new paradigm brought jobs to millions of people, however, it came with side effects such as increasing health hazards for the American public. Fast food companies offer jobs to millions of citizens and with fast food restaurants becoming ubiquitous, these numbers will increase rapidly. According to Statista, the World 's leading statistic source, "In 2013, there were 3.65 million fast-food restaurant employees in the U.S.
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.).
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.
Pricing Strategy McDonald’s pricing strategy involves price bundling combined with psychological pricing. In price bundling, the company offers meals and other product bundles for a discount. In psychological pricing, McDonald’s uses prices that appear to be significantly more affordable, such as $__.99 instead of rounding it off to the nearest dollar.
The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.
Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders.
A customer’s first impression of a restaurant stems from the atmosphere and the service and these are critical items in getting a first time customer to become a regular. Ensuring that this newly available time is focused on ensuring that the processes relating to those two items are efficient can help to ensure business continuity. This also means; increased demand, increased productivity and overall improvement in the restaurant’s efficiency which would lead to increase revenues, and service quality. There are always a flip side to every new venture and outsourcing is not any different as there are disadvantages that are faced by restaurants. The key disadvantage is that it becomes difficult to ensure that the quality of the food provided meets the standards of the restaurants.
The subject matter of popsicles in general brings associations to childhood, because it is typically children who consume popsicles. The glossy, bright orange plastic texture of the popsicles calls to mind childhood toys. The title of the piece: Enjoy it… While it Lasts, is also a phrase one hears often during childhood. It’s sort a message similar to “youth is wasted on the young”. The analogy between eating a popsicle and the passage of childhood seems to break down when it comes to control, however — while a person has a certain amount control over how long a popsicle will last, it may seem like they have no control over how long childhood will last.
Fast foods restaurants are multiplying due to the consumers wanting more from them, and it leads to obesity in America. Even some Americans, do not like the food some fast food restaurant provide for their options so they go to their second choice of foods. Some Americans are trying or did sue the fast food restaurant because they either are obese or they just want their money back. Parents are the ones who set an example by eating healthy foods in front of their children, so they eat healthy People would eat fast food and will blame the restaurant for the results from the food they chose to eat. The effects of eating fast foods are very dangerous especially if you are young child.