Mcdonald's Target Market Case Study

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Here are some High lights of McDonalds in south Africa
- McDonalds came to south Africa in 1995 .
- 200 McDonalds in 9 provinces
- Employs more than 10 000 people
- Serves 8 million customers per month


Marketing in McDonalds and Wimpy.
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
The Concept of marketing is the business focusing on the needs and wants of the target market and having a better value than competitors , basically saying you need to make your brand so strong that people would prefer to use your business than the other businesses on the market . This would be able happen through good marketing.
In marketing for your business you would need to decide your target market and find out their wants and needs. In the Food industry your markets can literally be anyone from being a little 3 year old to a 80 year old man , and for the higher class people and the lower class people.
How does wimpy focus on the target market in this situation?
For the younger kids that come to wimpy , wimpy has “ Wimpy Kids” which is known as Wimpy fun time this is good marketing for the kids side as they would think of wimpy as a fun time and they would want to go there rather than a normal restaurant without a ‘Fun time’. They also have a kiddies menu which has to be appealing to the children otherwise they wouldn’t want to eat it and wimpy has done this by making their eating
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