McDonald’s company
Introduction
Mc Donald’s was started in 1940 by brothers Maurice and Richord McDonald. Their early aim is to fine theme the operations of fast food. The creator of fast food concept which is McDonald is “White Castle”. After that, Mc Donald’s company was taking over by Ray Kroc in 1955 with a global mindset. Now, Mc Donald’s company is one of the famous fast food in the world. Kroc had a much more aggressive business strategy to get more profit and also successful business in the world. With globalization as a top priority their typical business strategy needed to be changed.
McDonalds Technology Strategy
Mc Donald’s is one of the famous franchise fast food in the world. Mc Donald’s Fast Food Restaurant has applied Just in
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For example, its breakfast menu, salads, Chicken McNuggets, and the McLean Deluxe sandwich were all the examples of how the company tried to appeals to a wider range of consumers. The perceived secret of McDonald’s success is the willingness to innovate. Typically, many ideas for new menu items come from franchisees responding to customer demand. Filet-o-Fish, Drive-Thrus and Playlands were all products or concepts developed by franchisees.
Another strategy McDonalds used in product marketing is tries a few concepts simultaneous in different parts of country. For example, McDonald’s offer ‘Halal’ food in Muslim countries such as Saudi Arabia, Indonesia, Malaysia, Pakistan and Bangladesh.
McDonald’s menu is based on five main ingredients which by beef, chicken, bread, potatoes and milk. Their main products are hamburgers, chicken sandwiches, fries, and beverages. In addition, they serve a variety of breakfast items and desserts. McDonald’s has thousands of restaurants around the world but it can standardize menus and operating procedures in these restaurants to insure consistency throughout.
2. Placement
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McDonald’s original plan was to operate a successful burger restaurant which delivered consistently good food at low price. From there, after Ray Kroc took over the scope was more along the lines of serving people around the world consistently good food at low prices. There are many operational managing tactics which have brought the company to where it is today. From that, McDonald’s focuses on quality, service, cleanliness and value.
One important aspect of their operations management plan is maintaining quality management and food within their restaurants all the way to up their offices. Maintaining a well trained staff to serve a high amount of customers per day is critical to having a good reputation. This can become difficult when the staff may feel underpaid for what they do. However, they are sure to treat the staff to free or discounted meals, benefits, and free uniforms. Keeping the employees happy to work and dedicated ensures good customer
The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are
Given its importance, there is a great emphasis on diversity at Wendy’s and McDonald’s. McDonald’s has numerous options at their restaurants across America. They possess a large selection of items for consumers to choose from. These options can range from chicken sandwiches, hamburgers, salads, and nuggets. The restaurants also include a wide array of drinks which can range from sodas to iced coffee.
Ray Kroc once said, “I believe in God, family, and McDonald’s. And in the office, that order is reversed.” In 1955, the man who stated this quote opened his first restaurant in Des Plaines, Illinois which is now the largest fast food chain corporation in America known world wide as McDonald’s. In the quote the founder of Mcdonald 's underlined the stereotypical although true values of the American population and I agree with him and believe the act that exemplifies the most American action should bring together entertainment, family and good food while it has to be rooted in American culture and be possible to perform by anyone, anytime and almost anywhere. I believe that the most American thing you can do is to have a meal at the famous fast food restaurant called McDonald’s.
Consequently, fast food chains are applying their own branding changes and so is
ANSWER: INTRODUCTION Mc Donald’s is the largest hamburger fast food restaurant chain in the whole world. Mc Donald’s has more than 35000 outlets and serves around 68 million people daily. Primary selling items of Mc Donald’s include hamburgers, cheese burgers, French fries, chicken, breakfast items, milkshakes, soft drinks and desserts.
In the beginning, McDonalds was run by two brothers named Richard and Maurice McDonald who not only owned but ran a hamburger restaurant in San Bernardino ,California in the 1950’s. Ray Kroc saw the potential in McDonalds and had ideas to expand it globally so he founded the McDonalds Corporation in 1955. Today, there are more than 33,000 McDonald’s restaurants globally in 119 countries (REFERENCE/web). McDonald’s applies Scientific Management by Frederick Taylor in their management. Frederick Taylor proposed four principles in scientific management that is ‘‘ the replacement of rule of thumb methods for determining each element of a worker’s job with scientific determination, the scientific selection and training of workers, the cooperation
They get the food ingredients from one supplier and the drinks are from another supplier. McDonald’s has nothing to sell selling if they didn’t have a supplier. The company must make sure the suppliers are cooperation and trustable.
Throughout the last few decades, fast food companies have started popping out everywhere. With the
McDonald’s got a unique recipe which cannot be easily copied by its competitors. Only some people may knows about the secret recipe. The people who wanted this secret recipe information need to sign a confidentiality contracts. Besides that, economies of large scale and cost leadership are also core competencies of McDonald’s. McDonald as a company who enjoys economies of large scale, they can reduce their cost with the successful in large operations by making the product cheaper while maintaining its quality.
In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products. This strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company
The social forces that have an influence on the company’s products include by ethical and social orientations relating to the safety of their products, together with changes in meal intake behaviors and increasing nutrition and health awareness. In terms of technology, McDonald’s Australia Holdings’ food and beverage products are influenced by the levels of technology advancement in their quality and quantity per unit time of production. Through partnerships, the company is able to gain adopt technology that leads to flexibility, opportunities to gain new expertise and prowess, and novel technological knowhow and simplified consolidation and divestiture processes. The Primary and Secondary Target Markets for Mcdonald’s Australia Holdings The primary market for McDonald’s Australia Holdings comprises of direct consumers of the food and beverage products within the Australian public, while the secondary market for the company comprises of the Australian stock exchange market.
One of those areas is their public image. Certain legal issue caused McDonald’s negative publicity such as low employee wages and new healthier menu choices that do not go well with the consumers. Another area to consider is the innovation. McDonald’s should take advantage of its R&D to come out with healthier local adapted menu. 4.
The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.
As KFC is a foreign company that origin from Louisville, Kentucky, KFC have to comply with the laws and regulations of Malaysia as they operate in Malaysia market (Kentucky Fried Chicken, n.d.). According to Malaysia demographic profile 2014, Malaysia is a country that consist of a majority of 61.3% of Muslim (Indexmundi.com, 2015). KFC Malaysia have to comply with the laws and regulatory of Malaysia in order to attract and target Muslim as their customers as well as give promotions to Muslim. The political environment in Malaysia has affect the promotions of KFC Malaysia as KFC Malaysia is entitle to apply halal certificate before offering halal food to the Muslim based on the laws and regulatory of Malaysia. KFC Malaysia have to use only halal ingredients to produce foods and drinks once KFC Malaysia has decided to apply halal certificate from The Department of Islamic Development Malaysia (JAKIM).
SP18 MGMT3341.02/03 - Human Resource Planning, Staffing, & Selection Team #6 - Heather Fralish, Craig Gil, Emerald Kormah, Jennifer Restivo, Bianca Tolentino Team Exercise: Chapter 2, Case Study (page 44-45) Integrating McDonald’s Business, Human Resource, and Staffing Strategies This week, we were asked to take a closer look into the business of McDonald’s and to discuss the importance of people to the organization. As we all know, all businesses thrive on one main person: their consumers. Without them, no business could be successful! But in order for the consumers to be happy, a business thus begins with another person: their workers.