STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
However, fast food restaurants changed this paradigm by being able to order and receive an entire meal in under 60 seconds from a vehicle. This new paradigm brought jobs to millions of people, however, it came with side effects such as increasing health hazards for the American public. Fast food companies offer jobs to millions of citizens and with fast food restaurants becoming ubiquitous, these numbers will increase rapidly. According to Statista, the World 's leading statistic source, "In 2013, there were 3.65 million fast-food restaurant employees in the U.S. This figure was forecasted to reach almost 3.8 million by 2018" ("Employees in the U.S.").
Yum brands: Taco Bell • Taco Bell is the nation's leading Mexican-inspired quick service restaurant brand. From breakfast to late night, Taco Bell offers a wide range of Mexican menu items, and serves more than 36.8 million consumers each week in approximately 6,500 restaurants worldwide. They serve made-to-order tacos and burritos, among other foods. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation. In 2016, Taco Bell was named one of Fast Company's Top 10 Most Innovative Companies in the World.
Looking at the competitors, Domino’s has been evenly prized with Pizza hut. But the prices are high as compared to KFC and McDonalds. Affordability is the key to the success of Domino’s. To maintain the price level many new and innovative schemes are launched regularly. It gives its customers value for one’s money always.
They are interest in the company and they are very important to the company because they will affect the growth of the company. For example, McDonald’s customers are always interested the new menu, they want to try the latest product offered by the company. Furthermore, customers are interested in McDonald’s because the company care about the feedback of the customers. For instance, the feedback on the product is negative, the company will remove that product to some others product that will create more customers satisfaction. Their comment will also improve the company management style and the company profit.
Chipotle’s rise as a leader in the restaurant market is mainly due to the firm’s ability to attract McDonald’s Corporation to fully divest its holdings for a value of 1.5 billion. Chipotle has managed Michael Porter’s Five Forces model with addition of compliments, game theory and competing resources in the fast-causal segment of the restaurant business extremely well, which has kept them ahead of their competitors. Chipotle’s current success suggests that Chipotle will remain effective in addressing these key attributes in overcoming related issues in their future. Overview: Chipotle’s Five Forces Analysis Using Porter’s Five Forces analysis, Chipotle encounters the effects of external factors depending on each factors level of power or
My rhetorical analysis is about McDonald’s corporation, this company has always been known for having the best food around. Allowing this company to be one of the world’s largest chains of hamburgers fast food restaurant serving around 68 million customers daily. My purpose of this is to provide why I think McDonald’s company and website (www.McDonalds.com) uses rhetorical strategies such as Ethos, Pathos, and Logos. However McDonald’s Corporation was established in 1955, This “Family Restaurant” for decades has been attracting many customers providing them with quality food with extremely low prices, brain-washing the customers to just focus more on service, cheap food, and speed of service. Taking over, McDonald's uses more strategies by airing commercials and sponsoring the NFL, allowing this company to use legendary NFL coach Mike Ditka to participate in one of their website videos (New Team).
Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders. However, in order to solve this serious issues, McDonald’s was able to adapt the Self-service Kiosk system. Self-service Kiosks is considered as one of the newest technology being used
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go. As a low-cost provider, McDonald’s offers products that are relatively cheaper
McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut. The McWrap is meant to be a healthier choice than the products McDonald’s are in general known for, as well as to compete with competitors such as Five Guys, Subway and Chipotle. However, people assimilate McDonald’s to junk food unlike the ”Subway buster”.
We are currently operating three very successful food trucks; and, we have the only food trucks that serve banh mi. I have been with Saigon Pete’s since the beginning four years ago, and have seen the business grow and steadily generate profits. Our three trucks combined have on average brought in $15,300. If we pursue the expansion and add two more trucks, we could feasibly bring in $10,000 to $12,000 in increased revenue. We have developed the positive reputation in the community needed for such an expansion and the steady popularity of food trucks only adds to the list of factors why this expansion should