The business of McDonald is widely spread all over US, Europe, Asia / pacific, Middle East and Africa. The company believes that franchising is essential in supplying countless customer familiarity and it leads the company to profitability. The franchise continuous of over 57% of conventional franchisees, with approximate 24% foreign affiliates and over 18% are directly owned by the company. According to (Bodnick, 2009), McDonald’s most popular products all over the world includes; French Fries, Big Mac, Double Cheeseburger, McGriddles Breakfast Sandwich and Egg McMuffin etc. Basically this project aims to discuss the overview of McDonald’s human resource management system which includes unlike functions of HR, different employee safety rights, the job analysis, the hiring process of new employees, recruitment and employee testing, selection of the employee, performance appraisal and so on.
Brands. 3.2.5 Supplier power. (Weak) Since McDonald’s is a well-recognized company globally, many suppliers wish to work with it, so the supplier power is weak. McDonald’s is critical clients to various suppliers and McDonald’s purchasing constitutes a big part of the sale revenue and profit due to McDonald’s usually purchase in bulk. There is plentiful supply of raw materials and ingredients like flour and meat.
0. Executive summary McDonald's is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. Founded in the United States in 1940, A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. It is the world's second largest private employer with 1.9 million employees, 1.5 million of whom work for franchises, recently the company expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. McDonald’s delivered strong performance and returns to shareholders in 2007.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is very important to delivering good customer experiences and driving profitability.
INTRODUCTION McDonald’s Corporation began their business in 1940 as a barbeque outlet. It was founded by Richard and Maurice McDonald. Now, McDonald has 35,000 outlets and serving around 68 million customers daily across the world. The head quarter of McDonald is located in United States of America. McDonald has become the world’s largest chain of hamburger fast food restaurants after Ray Kroc, an American businessman decided to join McDonald’s company as a franchise agent.
McDonald’s is considered one of the most popular and leading food service retailers in the world. The McDonald’s headquarters is in the United States of America, where it was first founded by two brothers; Richard and Maurice McDonald on May 15th, 1940. It started out as a barbecue restaurant, but once the brothers realized that most of their profits were coming from selling hamburgers, they switched to selling a simple menu of just hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pie. In 1955, Businessman Ray Kroc joined the company as a franchise agent and then directed its worldwide expansion (McDonald’s History, 2011). McDonald’s prides itself in its clean, comfortable atmosphere, welcoming employees, affordable
3. Introduction McDonald's Corp (MCD) McDonald's Corporation operates and franchises McDonald's restaurants in December 21, 1964. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. McDonald's operates over 35,000 restaurants worldwide, employing more than 1.7 million people. The Company manages its business as distinct geographic segments: the United States (U.S.); Europe, and Asia/Pacific, Middle East and Africa (APMEA).
INTRODUCTION McDonald’s is a American fast food organization that was started in 1940 by Richard and Maurice McDonald in San Bernardino, California. This corporation is one of the world’s biggest chain of Hamburger fast food eateries that is serving in excess of 58 million clients day by day. The very first McDonald’s eatery was open in Des Plaines on 15th of April, 1955.One day, Ray Kroc went there in 1954 and he was so inspired by their proficiency of their activity that he pitched his vision of making McDonald’s eateries all over the America as a franchise agent. 100 m of the hamburgers sold by McDonald by 1958.The first day deal of Mcdonald’s was $366.12. There would be more than 700 McD’s all through the United States by 1965.
Introduction McDonald’s Corporation is the largest chain of hamburger fast food restaurants. It serves around 70 million customers daily through more than 35000 outlets in more than 110 countries. Richard and Maurice McDonald began its operation as a barbecue restaurant in 1940 and they realized the potential of the hamburger business and in 1948, they reorganized their business as a Hamburger stand. A businessman named Ray Kroc realized the growth opportunity of McDonald’s and joined the business in 1955 as a franchisee agent and later purchased the chain from founders and expanded the business worldwide. McDonald’s uses a philosophy of “One World, One Burger” and to maintain the consistency in terms of cost and quality, McDonald’s Corporation