Mcdonald's Value Chain Analysis

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The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers. McDonald's has a commitment to provide customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price.…show more content…
McDonald’s is successful because of the continuous equipment updating, improvement on serving time, and in finding more ways to satisfy customers. McDonald has a unique value chain because of the rare need to depend upon other companies for supplies. The firm owns nearly every portion of the value chain. McDonald's have their warehouses within a reasonable proximity to all of their restaurants. This, along with owning the warehouses allows the restaurants to get all of the needs met in one shipment and not deal with multiple suppliers. This, of course, does not eliminate the need for suppliers, but it has eliminated the need to coordinate paper products deliveries with meat…show more content…
Extensive training is also provided to the employees so that they can serve the customers better. 3. Technology Development Technology plays a big role in revolutionising the customer experience, and also in achieving the new look of McDonald’s. They will optimize the menu, focussing on nutrition-based products, as well as core items and premium products. 4. Procurement McDonald’s has an E-Procurement System. It is so efficient that it provides the support not only to all the logistics but the entire McDonalds supply chain management. McDonald’s uses E-procurement Systems through Emac Digital. Emac Digital Company is E-Procurement website which is jointly owned by McDonalds and Accel-KKR Internet Co. It is a procurement hub launched in 2001 which allows all of McDonald’s franchises across the globe to buy everything needed to run their restaurants. Apart from being faster and more convenient for franchisees, the procurement site also allows business owners to buy supplies and materials at a discounted rate, resulting in cost reduction for McDonald’s. According to McDonald’s supply chief Edwards E-Procurement allows 85% cut in

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