Mcdonald's Competitive Strategy

McDonald’s Corporation is one of the world’s largest fast food restaurants; it’s famous for burgers, fries and coffee around the world. For years in this extremely competitive market, McDonald’s is still competing against other competitors such as Burger King, Yum! Brands, Wendy’s and Starbucks. McDonald’s has created their own visions and missions, and they also changing them time by time to meet the market competition.

Vision is defined as a company’s big picture, a desire of the organization in the future (Jones et al. 2010)

Mission is the purpose of the organization determining its products or services that differentiate from its competitors (Jones et al. 2010)

Vision (proposed): Our vision is to develop to be the top leading company serving

We also strive to gain mutually benefits to increase value for our shareholders, suppliers and partners; and build a better community where we operate and work in together.

In competitive business environment nowadays, it’s hard to be the world’s leading company in fast food industry for such any businesses. McDonald’s has created different strategies that suit the competitive market to overcome obstacles to gain market shares and keep moving forward in the market. Being the world’s leader, McDonald’s has built its success based on 4 important criteria: quality, service, value and

McDonald’s always places customers as their core value; they find the ways to get customers’ attention and gain their loyalties. Moreover, they always anticipate the customers’ needs and create newer products to fulfill market demand, to create value meal in consumers’ eyes. McDonald’s always provides the high quality burgers, fries at a reasonable price, excellent services and clean warming environment to all customers for every times they come to the every restaurant around the world. Now it’s time for technologies age, McDonald’s also keep up with new technologies and applies them to make procedures faster, increase productivities. They launch the payments services on smartphones; this will be easier for customers to place orders fast and simply by using smartphones. Although McDonald’s in highly competitive market, they are serving global needs to gain revenues and protects stakeholders’ rights and profits, and for other investors. McDonald’s takes responsibilities to help people to build a better community by donating for charities, building homes for orphanages around the world. And McDonalds’s always create good working conditions for their employees where they feel most comfortable and