ipl-logo

Mcdonald's Vs Burger King Analysis

785 Words4 Pages

The major competitor of McDonald’s is Burger King. McDonald’s and Burger King are famous fast-food restaurants. Both of these restaurants have been in the business for more than fifty years. When comparing the two, McDonald’s is more famous than Burger King, and has a wider presence than Burger King. The two giants in the fast food industry does not show any mercy to one another. Both giants from the fast food industry fought for years to attract the maximum of customers in their restaurants. Advertising is one of their favorite play ground to challenge themselves and tool to drive traffic to their restaurants. Two genres that deal with the advertisement of food is McDonald’s “Big Mac: and Burger King’s “Whooper;” which are both advertisement pictures. Both McDonald’s and Burger King uses: color, positioning and the use of ingredients to appeal to potential customers in order to make their advertisement more attractive than the other. Color is powerful because it can change the way potential customers view the product. McDonald’s uses a bright red that enhances the yellow writing “BIG MAC”. The …show more content…

The two most competitive is McDonalds and Burger King competing for the top position in the fast food industry and to attract the maximum number of customers to their establishments. Evidently, McDonald’s and Burger King use of different colors, positioning and the use of ingredients to appeal to potential customers making their advertisement more attractive. Both are distinctive and in the same instinct trying to obtain the same purpose. Which one is better? That is a question that can never be truly answered effectively because everyone has different preferences for what they consider the best. However, according to the advertisements below The Big Mac got my attention the most. Unquestionably, the rivalry will continue for the top stop in the fast food industry. Who will it

Show More
Related

  • Rhetorical Analysis Of Noodles

    840 Words  | 4 Pages

    This rhetorical strategy impacted the time frame, set up, colors, and the idea of developing a commercial. The logic behind making a commercial is simple; sell your product in a limited time frame while still appealing to your audience. I choose to create a commercial because unlike most restaurants, Noodles and Company lacks any form of TV or online advertisement. In order to compete with our competition my logic was to create a commercial that would engage a broad audience. The commercial Features a chalkboard background, the colors of the restaurant, yellow, red, and white, pictures of food, and team members.

    Read More

  • Review Of Solomon's Masters Of Desire The Culture Of American Advertising

    1133 Words  | 5 Pages

    The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Whataburger Not Have Competition In Texas

    1108 Words  | 5 Pages

    Although Whataburger is loved in Texas it still competes against all other fast-food chains in the market and has a harder competition in out of state markets. Some of Whataburger’s biggest competitors are In-N-Out burger, Five Guys, McDonalds, Jack in the Box, and Chik-fil-A (“Whataburger Competitors”, n.d.). They do not compete only in financial revenue but also in areas where the public judges them like customer service, pricing, Product Quality, and Culture (“Whataburger Competitors”, n.d.). Among all these categories Whataburger continues to stay within the top five as shown in Figure 1.

    Read More

  • Grey Goose Ad Analysis

    918 Words  | 4 Pages

    In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and different shades of blue, are heavily exaggerated in the table’s contents and in both the background hues and text color as well. With the use of shallow depth of field, the ad executes heavy use of contrast.

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    As a community it’s our duty to understand how global market corporation use advertisement to sell. In the first place, I looked for an interesting admeasurement in the internet. Out of nowhere I decide to choose McDonald website because they have a lot of views from consumers. McDonald website focus in logos to transmit their advertisement on facts, percentages and a lot of words and information.

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.

    Read More

  • Taco Bell Executive Summary

    3335 Words  | 14 Pages

    On the other hand, taco bell Dubai maintained a good relationship with its suppliers in order to create customer value. Moving on to the competitors, Taco bell Dubai has many competitors but since it is in the Dubai mall. Taco bell is the only fast food restaurant providing Tex-Mex foods. In this case, Taco bell competitors are the other fast food restaurants located in the same area. Taco bell Dubai has few customers compared to their competitors.

    Read More

  • Campbell's Case Study: The Campbell Soup Company

    991 Words  | 4 Pages

    Executive Summary: The Campbell soup company is involved in several difficulties. Although it dominates the soup market, it is struggling to keep people interested in their soups rather than them resorting to other snacks. Through thorough research, they have observed consumer’s responses to the soup in the grocery store. They found that the consumers were overwhelmed by the variety of different soups in the same wrapper lining the isle. Campbell company responded by putting different color on certain lines of soups.

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

    Read More

  • Mcdonald's Market Segmentation

    1402 Words  | 6 Pages

    According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

    Read More

  • Mcdonald's Market Segmentation Strategy

    1725 Words  | 7 Pages

    INTRODUCTION McDonald's has become an icon of American fast food. It is now internationally known, with thousands of restaurants in various countries around the world. In 1940, Dick and Mac McDonald opened McDonalds’s Bar-B-Q restaurant on Fourteenth and E streets in San Bernardino, California. It was a typical drive-in featuring a large menu and car hop service. After several years in business, Dick and Mac McDonald shut down their restaurant for three months for alteration.

    Read More

  • Examples Of Multimodal Discourse Analysis In Advertising

    1015 Words  | 5 Pages

    A multimodal discourse analysis will be used to interpret various concepts in the Kentucky Fried Chicken (KFC) advertisement. The Kress and Van Leeuwen (2006) framework for interpreting visual signs will be utilised to analyse an advertisement with the purpose of indicating how visual and verbal signs in the advertisement are used to make meaning. It will also be used to indicate how visual and verbal signs are utilised and relate with each to make meaning. The multimodal text is any text which uses more than one mode such as verbal and visual signs to create meaning (Kress & Van Leeuwan, 2006).

    Read More

  • Mcdonald's Risk And Risk Analysis Of Mcdonalds

    817 Words  | 4 Pages

    This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.

    Read More

More about Mcdonald's Vs Burger King Analysis

Open Document