Mcdonalds Vs Chipotle Research Paper

The fast food restaurants, McDonald's, and Chipotle, are the same in some ways, and different in others. I think both chains want to be, and are successful, but they also want the best for their customers. The difference between these two restaurants are how they go about achieving it. McDonalds wants the best for their customers, and achieves this by taking large amounts of time to create good tasting meals, but also using the best ingredients. In my opinion, Chipotle is putting in more effort to get even better ingredients, and fresher food than the ordinary fast food chains, such as McDonalds. Because Chipotle has so much pride in the outcomes of their food, and customers, they don’t get their animals from places where they are badly

The head of Chipotle says that this is why their food tastes better, and fresher, which I agree with. These two restaurants are alike in the way that, they are both trying to do the best for their company, and customers. On the other hand, they are also different because of the way they receive their food, and the different environment the animals from. They are also dissimilar in the way that they advise their company to the public, such as commercials. Because Chipotle doesn't raise their animals the same way other fast food restaurants do, I don’t see much of a similarity to the american industrial factory. But because McDonald's didn’t address the way they raise their animals, I’m going to assume they get their animals from a slaughterhouse, because they have so many customers to feed. These places are similar to the american industrial factory, because animals are treated just as machines, and not living things. They have now made animals bigger, with more meat, so they can be slaughtered in a factory with workers, to be mass consumed by people. Both restaurants addressed healthy food choices. The CEO of McDonalds said that people see McDonalds as an unhealthy, greasy, fattening place for food, when