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Mcdonald's Vs Mcdonalds Case Study

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I. STRATEGY COMPARISONS BETWEEN ORGANIZATIONS

A. Jollibee vs. McDonald’s

Jollibee is the biggest and most successful Filipino-owned fast food chain in the Philippines. Since its humble beginnings, the company is not afraid to take risks and achieve greater heights until it reached its prominence today, locally and globally. CEO Tony Tan Caktiong said, “If you dream big and put your dreams into action, you will indefinitely make mistakes. But don’t be scared to make mistakes. Just be quick to recognize them and learn from them as fast as you can. Learn from each mistake and it will not be a waste of time.”

According to food consultant Gene Gonzales, there are two reasons why Jollibee sustains its prestige: a recipe tailored for the local taste buds and a strategic marketing campaign that promotes Filipino values such as respect for elders, patriotism and loyalty to the family. These are maybe some of the reasons why its number one rival, McDonald’s, claimed to be operating in an incredibly competitive market since it started opening in the country.

McDonald’s in the Philippines is owned by Filipino entrepreneur George Yang who brought the brand to the country from McDonald’s in the US. Unlike Jollibee, McDonald’s is cautious and not a risk taker. The organization analyzes thoroughly its domestic competitors, demographic data of the country, and conducts market survey in order to gain market share, increase profitability, expand effectively, and identify market gaps that

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