Interpreting Objects
“On Wednesday, we wear pink” circulates the internet and occasionally appears in conversation between teenagers. It summarizes the plot of the famed Mean Girls film from circa 1990 into a concise theme – the physical attributes determine your place in society. Culture, in general, operates visually with members asserting their status with their display of physical items. Children up through the elderly have selected decorations and clothing as projections of their personality and their desired social affiliations. In a college dorm room – since most Americans consider college as the self-realization years – there probably will be the iconic band or movie posters tacked to the white walls above piles of clothing, food,
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Starting in the early 1900’s, posters communicated the fares of a theater and the upcoming attractions. Individual advertisements were not coined until circa 1915. To draw in consumers, poster designers focused on the dramatic responses people have within the brain such as shock, fear, or romance as the draw for crowds. However, concerned citizens complained about movie posters “spoiling the innocence of the youth” and forced theater operators to take down explicit images. There is a trend in the rising implementation of “ethical standards” to restrict inappropriate images. Modern posters take new risks to communicate the difference between the popular blood and guts versus romance films. They reflect the cultural shifts towards acceptance of darker and more sexualized …show more content…
A homeless man will want to buy a comb to gain a greater deal of respect from others. A woman purchases a nicer ornament to mimic a celebrity. The style and nature of the usage enables the class conflict to continue. The lower classes work towards gaining the materials necessary to “be rich.” This latent function of the comb creates a demand for the product by appealing to the conscious need to display status in comparison with others. Though often, fashion accessories that move into the lower classes lose their value and fashionistas move on to the more elaborate. Elitists replace the mass adopted items with newer variations or new innovations which aggravates the stratification efforts. It continues on steadily as upper classes distract the lower classes with the next item necessary to fit in. For example, the traditional black comb and the slicked down part faded in the wave of men converting to combs suited for taming a longer haired fashion. Women shifted their culturally assimilated painted combs over the years for high-priced pieces of diamonds or flora. This is to keep them in the bourgeoisie position by constantly adjusting the wealthy bar higher and
Playtex’s advertisement illustrating a baby dressed in leather with an arm filled with tattoos and a face of piercings is very comical and surprising to the eye. But when looking deeper into the visual text, one can discover more than just an advertisement to sell pacifiers. In this particular ad, the company of Playtex is appealing to the parents of arduous children to buy their pacifiers. By attempting to achieve this goal, designers of the advertisement were very stereotypical and degrading to a specific group of people in society. By analyzing the visual elements in the Binky Campaign advertisement, Playtex debases the edgy and “punk-rock” personality, ultimately challenging societal views and becoming difficult to our accepting culture.
“Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future” According to Media Smarts formerly known as Media Awareness Network , which is a digital and media literacy resource. Advertisements main goal is to attract their audience that even includes movie posters, such as “Harry and the Henderson’s” who targets a specific younger audience with different ploys to attract the viewers to an image and leave them desiring more. For example, examining “Harry and the Henderson’s” movie poster, which uses pathos as a way to attract their viewer, as well as symbolism with centered images with contrasting colors. They also incorporated
Richard Dyer, a film scholar, points out that “your ideas about who you are don’t just come from inside you; they come from the culture. And in this culture they come especially from the movies. We learn from the movies what it means to be a man or woman” (3). Movies and media, such as newspapers, magazines and television, instruct women that in order to express femininity one
As we observe the attire of another, we can determine the income ,interests, or nationality they come from. A person with a black suit, a gold watch, briefcase and tie can be viewed and judged as a middle aged, business man with a good income living in the city. This is all concluded from observing the image that the man was presenting.
Mean girls is about Cady Heron going to public school for the first time, but where most start public school in kindergarten she is a junior in high school. She has to navigate the different social groups to find out where she fits in. Cady was home schooled and lived in Africa her entire life until now because her parents were zoologists. Cady experiences the different social roles, statuses, interactions, and conflicts. Cady’s first day of high school at North Shore was overwhelming and crazy; and it went by quite quickly.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
First impressions stick with a person for a long time and appearances do matter. When it comes to living in America, everyone wants to live the American Dream. Everyone wants a big house, luxurious cars and a white picket fence around your property. In Christine Page’s paper A History of Conspicuous Consumption, she talks about conspicuous consumption and how it refers to the ostentatious display of wealth for the purpose of acquiring or maintaining status or prestige. The thought process is you have to show how worthy and successful you are by buying expensive things.
Stuart Hall calls this the hegemonic position out of his three hypothetical positions. In Mean Girls, the movie uses many female stereotypical scenes that show what color women should like or how women should look and dress. The famous saying “On Wednesdays we wear pink” implies that girls love the color pink. In Stuart Hall’s essay, Hall said, “ Certain codes may, of course be so widely distributed in a specific language community or culture, and be learned at so early an age…” (Hall:2005, 481).
People say a picture is worth a thousand words. Just about every picture has rhetorical elements incorporated into their design. In this case, the well-crafted poster for Steven Spielberg’s film, Jaws, implements the use of ethos, pathos and logos in an attempt to get its audience to see the film. The poster for jaws is very effective at gaining the audience’s attention through the use of graphic pictures.
In the first years of the cinema history, the idea of watching explicit violence in the big screen was unthinkable. The explicitness of violence in cinema has been in crescendo during the whole history; starting from a representative, interpreted and dramatized violence, until becoming an explicit, raw and realistic violence (Ruiz, 2010). When cinema started, people had to get used to watching moving images, as they were not used to that kind of spectacle. The same thing happened with violence, when it started to appear, the audience had to get used to watch this kind of representation. But at first, this representation was not very vividly, and if directors wanted to make it 'explicit ', those images were censored and the movies prohibited in certain countries.
Reproduction of the sign was one characteristic of this brand of art. This reproduction was used to show that we as consumers of “Pop Culture” live excessively whether it’s regarding consumption of products or how we blindly obsess over celebrities. “Unlike Dada, whose entirely negative aim was to subvert and undermine the values of a bourgeois establishment which they blamed for the carnage of World War I, Pop-art sought to reflect the social values and environment from which it sprang. Thus they focused on the preoccupations shared by most American consumers: food, cars and romance. Typically, this was achieved using brash, or satirical, imagery with strong visual impact.
Clay Middleton Mrs. Flesch College Reading and Writing 28 November 2016 Ethics of Subliminal Messaging Driving down the highway, flying by billboards, passengers and drivers glanced at an image of a teakettle. Its arm branched out with a bell sitting on it like a hand, a black line running down the shiny body just as a neck tie would, and the handle parted to be thick on one end and slender on the other. A few seconds later, one of the people turned and said, “The teakettle looks like Hitler!” A common phrase is, “there is no such thing as a bad advertisement,” but there definitely is when someone makes an image of Hitler and puts it on the highway.
Movie posters have been a big part of advertising for films since their beginnings in the late 1800s and early 1900s. The main focus of movie posters are to draw the audience to watch the movie. Due to the rating of R, the main audience of the film Focus is anyone above the age of 17. A lot of thought, money, and time are put into the design of a movie poster. In the movie poster of Focus, there’s elements of pathos and ethos throughout the movie
It just seems the good old times of cinema are gone. Our job here at wonderif is to be curious, and we started wondering: is there really more sex, violence, and profanity in today 's movies? Before we start, a little notice about the charts All data is about the Top 100 in the box office per year, as reported by BoxOffice Pro Charts are smoothed,
Abstract: In most parts of the world, females have always been the victim of oppressive patriarchy and male chauvinism since ages. This problem has been represented by many people through various forms of creations be it art, literature or films. Films are the most popular visual mediums of entertainment through which a large segment of people can be approached. Like literature, a film is also a work of art which mirrors the society, it also depicts the reality of the society though it has some fictionality in it.