Corporate Community Development Analysis

The term of community development refers to community and development. Community is a group of people with the shared identity, collective agency. A community is based around commonality derived from place, shared identity or common interest; the concrete parameters of community have tended to remain vague (Biddle, 1966). Greenwood (2001) noted that the lack of clarification on the nature of the community, its value, and interest poses some significant challenges for Corporate Community Initiatives. Differences in the institutional contexts within which companies operate have also contributed to the contestation over the nature of the community and the applications of the term. The definitions of community in business and society literature

According to community development learning authority (CDLA), CD means values of equity, select contribution, priority, empowering in the community people. Further, CD is energetic and empowering in scenery, and leads to sustainability in social improvement. Speciously, organizations’ throughout the world incumbents realize that CD is the significant part of a bank’s operations, because of its positive impact on society, staff members and the general public at large. Stakeholders such as the investors, local communities and beneficiaries people expect organizations to contribute to the societies where they operate (Hassan 2010). To enhance organizational reputation, increase legitimacy and goodwill in the local communities, business organizations in developing countries provide a range of social initiatives such as health care, education, economic welfare, infrastructure development, communication, and environmental protection (Hamann et al., 2008; Idemudia, 2007b). Such provision has meant that organizations’ roles in the community have gone beyond traditional philanthropy to incorporate more engaged activities in the political, social, and economic spheres of the community (Visser,

Therefore, more specifically, the responsibility of Islamic Banks from Sariah perspective exceeds the paying of financial, non-financial support to the poor and the needy but extend to the societal welfare, wellbeing and any other activities that will bring about positive development to the society. This engagement in turn has led companies to reframe their ‘business and’ or ‘business in’ society relationships (Muthuri, 2008a). This category deals with the relationships between a company, and communities, who may be benefited by CCD practices. It includes dialogue and partnership with potentially beneficiary groups or active contribution to social wellbeing (Battaglia et al., 2014). This research identified three potential types of independent variable standardization, mission and values and governance structure relationship between CCD practices and CCD practices the promotion of initiatives build positive relation to beneficiary