E-Marketing And Consumer Behavior

E-Marketing is the company efforts to communicate, promote, and sell products and services over the internet. E- Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms E- Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. So, E-Marketing encompasses all the activities a company conducts via the internet with the aim of attracting

The customer online purchase behavior starts 60% with searches and getting information from online sites. They start first with the main item term like phones, motorcycles, cars, home and kitchen articles or appliances, watches, TV, and so on various items. And then generally consumers like to search about brand names of goods and services they want to purchase. They then search for the brand name like Maruti cars, LG or Samsung products, Smart phones, Nokia, Sony, Tata, Reliance, Cars, Computers or Scan Disk. Of the 60% of searches conducted before a purchase most are completed before the purchase is made. And what’s more most people do not purchase in the first session. A direct relationship is maintained in the e-marketing between the online firms and consumers. This is the important factor in

The expansion of the usage of the Internet by organisations and people is one of the main contributors to the development of e-commerce in terms of e-shopping, electronic business and internet commerce. Studies have shown that by the middle of the 1990s internet based services had rapidly emerged in usage and coverage leading to their application and deployment in the creation of a new method of shopping. Thus online marketing has become vital to new e-commerce and traditional ‘offline’ companies in order to take advantage of these new technologies. However the essential ingredient of marketing and business generally is the satisfaction of customer’s needs hence a full understanding of consumer behaviour in terms of internet shopping is a critical success factor for any company making use of it as a form of doing