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Meat Swot Analysis

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INTRODUTION (FACTS)
 Malaysia East Asia Satellite (MEASAT).
 Malaysia private own satellite.
 Operated by MEASAT Satellite Systems Sdn Bhd or formerly known as Binariang Sdn. Bhd.
 Introduced by Dr. Mahathir Mohammad.
 Ananda Krishnan ventured his businesses into satellite (MEASAT).
 Provide the first direct-to-home (DTH) service in Malaysia.
 DTH services are television and educational programs beamed to small home antennas.
 Since the launch of MEASAT-1 and MEASAT-2 in 1996, the company has expanded its fleet to across six (6) geostationary satellites 。
 Designed and built by Boeing Satellite Systems, Orbital Sciences Corporation, Loral Space & Communications, and Airbus Defence and Space.

Services of MEASAT
(1) …show more content…

Bhd. This system is introduced by Dr. Mahathir Mohammad. Ananda Krishnan which is the owner of ASTRO also ventured his businesses into satellite (MEASAT).
The MEASAT system will provide the first direct-to-home (DTH) service in Malaysia, as well as general communications services in an area reaching from India to Hawaii and from Japan to East Australia. Among DTH services are television and educational programs beamed to small home antennas. General regional communications services include telephony, television, data transmission, and business networks.
Since the launch of MEASAT-1 and MEASAT-2 in 1996, the company has expanded its fleet to across six (6) geostationary satellites designed and built by Boeing Satellite Systems, Orbital Sciences Corporation, Loral Space & Communications, and Airbus Defence and …show more content…

Broadband internet access is provided by MEASAT to the rural populations in Malaysia. The provision of cost effective broadband is supported by MEASAT.
Moreover, cellular trunking services via satellite are also offered by MEASAT to provide a wide range of telecommunications solutions. Consumers can enjoy a wide rage telecommunications solutions because if the expanded cellular networks. This is beneficial to customers and government.
The MEASAT is not the only one telecommunication satellite in the world. It means that the challenge of MEASAT is to compete with other satellite. Hence, MEASAT company come out with their new satellite which is MEASAT 3 and MEASAT 3A to develop their position in international broadcast market. So, MEASAT company will be the strong local company that expanding internationally and it also can raise the profile of Malaysia.
In addition, technical expertise is required. They face operating of space about the period of 12 to 15 years. Therefore, they ensure a long term view to launch a new satellite required significant up frond investment. For example, it costs almost 1 billion for the launch of MEASAT 3. The industry global is dominated by 3 or 4 major operator competing for business because t is a high competitive

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