Taxi Business Plan

2.0 Recognize Opportunities/ Techniques Generating Ideas There are two issues conducted in this business plan. The first issue is the dispatch inefficiency, and the second issue, which is the most important issue, is the customers’ safety. These are social factors that concerned by society on taking taxi services, so this business plan is developed to minimize these problems. The gap between meeting demand and supply is insufficient as both passengers and taxi drivers do not have effective communication channel to express their needs and wants. Dispatch matching takes longer time if the passengers do not have prior booking or contact numbers of a familiar taxi drivers. However, using the platform provided by MeCab, passengers and taxi drivers can meet their needs and wants in a faster and more convenient approach. Besides that, Malaysia is ranked top 10 for the worst taxi driver attitude in the world (KL cabbies top world’s 10 worst taxi drivers list - The Malaysian Insider, 2015). There are many taxi drivers that do not charge taxi fares with meter even though they are obliged to do so. Some drivers’ vehicles are rather old or in poor condition when serving passengers. Moreover, there is growing rate of crime involves robbery by taxi drivers in Malaysia (PRAKASH, G., 2013). Passengers also tend to take taxis for a

MeCab may access all kinds of information online, either for free or require some fees. It is a helpful and convenient method for start-up companies to review the detailed industry trend analysis and other companies’ reports through internet. Another method used is by conducting simple observational research. For example, MeCab could estimate its sales by tracking the number of people who use online booking express bus tickets and estimate the average amount of each customer