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Impact Of Social Media On Pr

756 Words4 Pages

The rampant use of Social Media has been responsible for transforming the way people communicate these days. A recent study claimed that an average user spends approximately 1.72 hours on the social media platforms in a day, which accounts for nearly 28% of all online activity. It won’t be incorrect to say that technology has led to faster communication and increased the instantaneous approach of news cycle. This impact of ‘Social Media addiction’ can be seen in all industry verticals as organisations are developing strategies to enhance engagement on the Social Web.
PR professionals are using this new-age medium to communicate with, listen to audiences and share information. Social Media has prompted many journalists to play the role of bloggers …show more content…

• Enhanced Reach
It’s true to its core that Social Media platforms lets a business create direct contact with consumers. Higher engagement with audiences, rich conversations, less emphasis on press releases and launches are some of the key features of Social Media.

• Positive Impact on PR and Media Organisations
Social Media is pushing PR agencies to follow an integrated approach. The rise of Social Media is pushing the media outlets to create engaging content which drives site traffic. Creative PR campaigns are created keeping in mind the consumers demand for interesting content.

• Easy Integration with Digital Marketing
Social Web renders a series of opportunities for a quick integration with other parts of Digital Marketing. Usually, online PR and SEO teams work in close collaboration to develop content that meets strategic search objectives bolster online visibility and strengthen brand engagement via Social Media channels.

• Making PR more ‘Accountable’ & …show more content…

With that in mind, we have outlined some possible ways that Social Media has left its mark on the Public Relations industry.

• Information Readily Available
The conventional media outlets only allows broadcast of information on one-to-many basis and organisations respond to clients on one-to-one basis. Social Web has changed this communication style and pushed businesses to follow multi-channel communication with their clients.

• Low-Cost Content Distribution
Despite the existence of traditional media houses like newspapers, radio, magazines, television for decades now, Social Media has transformed the way information is being disseminated by sending out custom messages at no-additional price.

• Emergence of Citizen Journalism
Thanks to Social Web, now ‘anybody’ can be a journalist. The audiences have to no longer depend on the traditional media outlets for news stories.

• Power of Engaging Message
As conventional media channels do not allow the consumers to voice their opinion or add inputs, Social Media comes handy here as it enables the audiences to share their comments and enhance the engagement

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