Media Agencies

Media agencies of the UK are playing vital role in the promotion and marketing of different brands. The aim of this report is to evaluate the media business of the United Kingdom by making use of relevant knowledge and recent campaign of a brand. In this report, the manner in which the media agencies progressed along with the key factors that drove this development is discussed. It also outlines the key processes and researches that are used for devising the traditional media plans before the advent of digital channels and platforms. In addition to this, models and theories of communication in relation to Industry Media research surveys and impact of programmatic media planning and buying and Big Data are also deliberated in this paper. Furthermore,

It is found that these days most of the large-scale organisations are quite keen to adopt effective ways through which they can easily promote their products and target their customer appropriately. For that reason, they often take assistance from different media agencies that would help them to execute their market plan in a more accurate way (Locksley, 2009).

It is noted that times are varying for media organisations and with an uncommon volume of information accessible, an expanding number of ways to the purchaser, and a developing number of innovation organisations manoeuvring to be their picked partner or, in a few cases, their customers' picked accomplice for attaining their goals and targets. Moreover, programmatic innovations are making media purchasing, or the procedure of executing a media booking, a moderately clear managerial task, while arranging and campaign improvement are turning out to be progressively nuanced. In addition, agencies have needed to develop, and the more imaginative ones have officially discovered better approaches to enhance their advertising (Pringle & Marshall,

Some of the key factors are as follows:

Competition

Competition is one of the most important factors that play a vital role in the process of driving the development of media agencies viably. However, due to the cutthroat competition among the firms it encourages the media firm to work collectively with them towards the attainment of overall organisational goals and objectives and get maximum amount of earning from it (Gupta, 2004).

Opportunities

It is found that the era of businesses is rises continuously that create more opportunities for the media agencies to work alongside with them. Moreover, it is noticed that these days organisations are expending massive amount of money and resources for marketing their commodities that encourages diverse media agencies to improve and expand their activities to the greatest level (Thomas & Fliert, 2014).

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