Media Agenda Analysis
Analysis of media agenda
In the current study the researcher selected Egyptian newspapers within the Egyptian mass media to be the media sample for the following ten reasons.
1 Newspapers are the prime movers in organizing the public agenda. Television has some impact but this effect is mainly short term; the role of newspapers can be seen as agenda setting and the role of television as spotlighting. The basic nature of the agenda seems often to be set by newspapers, and television mainly rearranges the top items of the agenda. Two phases seem to be in evidence in the agenda-setting process.
2 Wanta (1997) stated that ‘Newspapers could have a stronger agenda-setting effect than television for several reasons; newspapers are a more permanent
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The evidence of these studies
suggested that the newspaper agenda often influences the television news agenda (Guy 2006; Protess and McCombs 1991).
1. Gunter pointed out that the nature of television’s impact could be at a more emotional or impressionistic level (operating through its visual images), than at a cognitive level (operating through its narrative infor-mational content). Hence, as Gunter affirmed, television may in fact be better at conveying feelings about personalities than knowledge about issues (Gunter 1985; 1987; 1996).
2. Additionally, Guy in her study (2006) investigated the influence of New York Times coverage of international stories on the subsequent inter¬national coverage on three television networks’ (ABC, NBC and CBS) evening news programmes. The results pointed to significant correla¬tions between the international news agenda of the morning New York Times and the international news agenda of the three evening television news programmes. This means that newspapers could have a stronger agenda-setting effect than
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To achieve this purpose, I designed a field question-naire to investigate mainly the public agenda; the questionnaire was also used to unify the time of data collection, especially with the diversity of data and the large research community. This was also in order to unify the process of addressing all questions to respondents within the same form. In designing the questionnaire form, questions were considered for clarity and simplicity. They were also checked to reflect the research prob¬lem. The questionnaire included many
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