The Role Of Media In Globalization

Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh.

Globalization is one of the most talked about subject and concept in recent times. It has become an inescapable reality of today’s society. Over the past few years it has grown significantly while showing that no country is immune to it. It has further affected nations in three major aspects; socially, economically and politically. The term refers to a global process by which different societies, cultures and regional economies integrate through a worldwide network of political ideas through transformation, communication and trade.

American Multimedia Conglomerates Although the US has faced stiff competition in media productions from other countries such as Japan, Britain and Germany, the country still wields majority control of foreign sales in the global communications. One trend of expansion of the American companies is through regional partnership, international joint ventures, or takeovers. For instance Time Warner controls CNN, HBO, Warner Music Group, AOL and many others while Disney controls ABC, ESPN, Miramax, Touchstone Pictures. Similarly another giant company, Viacom owns MTV, CBS, BET, and Showtime. News Corp also owns the Fox properties, Myspace as well as Wall Street Journal and finally, General Electric owns NBC and Universal pictures.

Televisions to portable cell phones, color videos, each one of these can lead someone to great power. Corporations have been very important to the American life, most if these big corporations have lots of job openings which brings the job market up. Also, with most corporations, they usually will work with or give back to the community, which is a positive insight. Unfortunately, that isn’t the case for most of the corporations in America, a lot of these corporations are involved with politics. Politics and corporations are most likely going to be working to together, “you scratch my back, I will scratch yours” the combination of both of these can and will lead to a

Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information. It consists of televisions, radios, newspapers and the internet. The societies rely on mass media for information, entertainments and even communications. People

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

Ownerships and control of media technologies affects the influence over the content that is shown as well as the need and desire to make money and profit. Lastly, Society is another determinant that plays a huge role in shaping media. There are social controls that are present in media. People in power have control and always want to keep

Mass Media Influence We live in a world where the media dictates what we see and the decisions we make. Technology is growing at a faster rate than ever before and it’s becoming unavoidable. Just in our class alone, how many people have access to mainstream media and internet? Nearly everyone. Now putting this on a global scale, the mass majority of developed nations have access to this.

Economic & political advantage International shifts in economic or political advantage also have great impacts on social change. For example, ‘Globalisation’ & ‘the WTO’ are key factors in our modern society affecting the global economy, political structures and dynamics, culture, poverty, the environment, gender etc. 6. Demographic Change Change occurs from an increase in the population or human migration between the areas. Compared to the Netherlands and Tokyo the United States has an abundance of physical space.

Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.