ipl-logo

Media And Mass Communication

1637 Words7 Pages

Information is crucial input for decision making while media is an important source of such information. Media are of many forms of communication, which contained of print media, electronic media and information technology. Print media includes newspaper, magazines, pamphlets, and electronic media includes radio, television, cable network, audio cassettes, video cassettes, video games and the like whereas information technology includes computers, internet and various other magnetic data storage devices. All media have a common ability to provide information and make communication possible over larger distance. According to Gittin,2002, “The media saturate, drench and overflow our lives an endless torrent of words, images sounds”. It is the media, which connect people with machines and in turn create awareness in the society. According to Mahmood,2000, “Radio and television played a vital role in creating awareness”. Mass media have pervasive influence and considered as powerful agent of social change in the society. In the present digital age, societies are highly dependent on mass communication. Urbanization, industrialization and modernization have created the societal conditions for the development of mass communication. It performs the crucial functions of society and reflects social structure, functions and social values of a society. Media act as both causes and effects or in the language of social theory are both dependent and independent variables. The personality

Show More
Related

  • Missrepresentation Essay

    610 Words  | 3 Pages

    The media outlined our society, national discourse, politics, and especially the formation of lives and emotions of children. The next element is evidence. Billions of people use the Internet daily. The current generation of young people are very familiar with cell phones and Facebook. Read and see what the media presents to them, this translates to believe what they are told and in turn affects their behavior.

    Read More

  • Black History Month Essay

    501 Words  | 3 Pages

    It is like a big support system that is use around the globe by communicating, socializing, sharing knowledge , creative interest, learning experiences along with other things. We be using the media as a way to fit in or be like

    Read More

  • Essay On The Uses And Gratification Theory

    2994 Words  | 12 Pages

    Media has become an integral part in society. The idea of media has changed throughout the century along with the change in media technology. Media went from print media to modern media that can be viewed via screen and now modern media can be controlled by the user/viewer itself. It is a powerful tool that can be accessed almost anywhere with a smart phone or computer and internet. Social media is a newer media that has changed the way in which society interacts, face-to-face communication changed to screen-to-screen communication.

    Read More

  • Gender Discrimination In The Media

    2881 Words  | 12 Pages

    Often media coverage shapes the perception of people around the globe. The media reports the news that serves as an intermediate among the actively involved people of the society. The oldest forms of media are newspapers, magazines, journals, books and other printed materials. These all are known as print media. Television is hugely popularised these days.

    Read More

  • The Mass Media And Its Influence Of Mass Media

    3576 Words  | 15 Pages

    A , 2012) It acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values. The message are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law. Media function as social control agents by gathering information, the media engage in surveillance of the social environment.

    Read More

  • How Does Mass Media Influence Modern Culture

    1319 Words  | 6 Pages

    The mass media has had a greater influence on modern culture than either education or history Technology has played an important role in people life nowadays and this leads to the modern culture in the present. Many countries are trying to develop an innovation in many ways in order to make it more convenience for their people. Mass media is one of many factors that has a greater affect to modern culture as we live in a society which depends on information thus, communication can leads to our activities also affects our attitudes and beliefs, as well as our perspective on social life. Nevertheless, education and history have an influence on modern culture as well; while students study in school some teachers use the Internet or other media to stimulate their

    Read More

  • Role Of Mass Media As An Agent Of Socialization

    892 Words  | 4 Pages

    In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

    Read More

  • The Internet: The Importance Of The Internet

    916 Words  | 4 Pages

    “Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

    Read More

  • Influence Of Media On Society

    998 Words  | 4 Pages

    Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

    Read More

  • The Role Of Media In The Feminist Movement

    1995 Words  | 8 Pages

    The Role of Media in the feminist movement The term media refers to several different types of methods used to communicate and educate society for a socially aware nation (Pradesh, 2014). It is regarded collectively as ‘mass media’, which includes broadcast media (television, cinema and radio), print media (newspapers, magazines, and journals) and Internet based-web sites (“Role of Media in Social Awareness”, 2013; Pradesh, 2014). Through its different marketing segments, media is a fundamental source for information and idea exchanging.

    Read More

  • Impacts Of Print Media And Electronic Media On Social Development

    1627 Words  | 7 Pages

    There are many effects of media on society and they are positive as well as negative. Some of them are given below:

    Read More

  • Essay On Freedom Of Media

    1262 Words  | 6 Pages

    Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

    Read More

  • Positive And Negative Aspects Of Media

    2539 Words  | 11 Pages

    Introduction Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. Previously radio was used to broadcast information and its place has been taken by television. Television is an effective source to broadcast information and promote product by displaying persuading messages and colorful images.

    Read More

  • The Negative Impacts Of Mass Media

    1070 Words  | 5 Pages

    Over the years, technologies have been gradually advancing and have played an important role in today’s fast growing societies. It has become a major factor in the society as people are depending on it to accomplish specific tasks. For example, schools are using these technologies as an alternative way of teaching students. Business industries are using it to increase business efficiencies. Among all of the technologies, the one that has the most important aspect in people’s lives is the mass media. In general, the mass media simply means medium that gives out information.

    Read More

  • Evolution Of Mass Media Essay

    941 Words  | 4 Pages

    Major developments in the evolution of mass media during the last century It has come to our attention that media is changing since its origin. In mid last century newspaper and magazine were the principle source of mass communications. Later the radio provided another source to achieve the majority. Individuals frequently tuned in to get records of what is happening in the world, getting to know the current trends.

    Read More

More about Media And Mass Communication

Open Document