Name: Lebogang Letwaba Due Date: 2 March 2018 Title: The influence of the media on older teenager’s values and beliefs about relationships The emergence of media has affected real life interactions with the evolving times of technology, real-life relationships have seen a drastic effect in the mind-set of people. An effect in the ability for people to think independently with emotional intelligence has been influenced by the norms that have been adapted in the new age of social media. Due to the strong influence that all forms of media have on various interactive relationships, a change in values and beliefs has occurred within relationships, affecting the extent of privacy, self-esteem, attitudes, cyber-bullying, communication, respect levels
As such, they are particularly influenced to the media messages of behavior as acceptable, unacceptable, or normal. Since large parts of these messages are in pictures and stories, the power of the media in guiding the behavior of teenagers has increased. While the media has the capacity to teach behaviors’ that reflect positive social values, the majority of the research on the influence of media on teens has focused on the cause and effect relationship between the portrayal of immoral or dangerous conduct on the media and the resulting negative teen behavior. Media is a very powerful tool, which can lead teenagers on their journey through life. This has created tension between parents who have positive expectations for their teenagers and teenagers who view such expectation as hopelessly outdated.
Across the world, media has grown infectiously in society with the advance of technology. Media is usually described as a network of communication. It has a massive impact on society and affects our thoughts and beliefs. The majority of people relies on media’s information and transmission for their life activities, entertainment, education, socialization and anything else that they need to do. Though media sounds devastating in favour, many complain about it for increasing violence in society.
13) – a far cry from what it has transformed into. Culture is not an individual entity, and thus cannot be talked about without reference to society and economy (Barnard, 2005, p. 13). One important part of culture is mass culture – this can be defined as ‘cultural products (often but not exclusively produced by the media) that everyone has access to and that the vast majority of the population consume’ (Kidd, 2001, p. 100). Mass culture is something that we all know can be highly influential, and as much as we try and stop it from influencing us, we ultimately fail. This can be rationalised by the public subconsciously becoming dependant on the signs and symbols created by the media (‘simulations of reality’), which subsequently makes the media a force that can be labelled as ‘hyper-real’ (Baudrillard cited by Kidd, 2001, p. 92) – as much as we know the media is influencing us, we will still be affected by it as the media perpetuates a consumer culture – always wanting more, relentlessly pushing boundaries.
The mass media are powerful agent of socialization; it affects the way we perceive the world, influence our taste in popular culture, our political views as well as our beliefs and practices. It has the ability to shape and create new values, thus transforming every aspect of our lives. However mass media have a darker side, it is the most “effective propaganda vehicle” today. Mass media are often accused and blamed for youth violence and many others of our society’s ills. Advertising also plays a major role in socialization by creating and reinforcing stereotypes.
Mass media means that automation is expected to influence mass media crowd. Transmission is typically used to manage the vast plurality of the general public. The global platform for mass media are newspapers, radio, magazines and the Internet. Occasionally locals genuinely wants mass media to produce messages conceiving political issues, social issues, entertainment and news related on pop culture, we live in a culture that depends on information and electronic media to keep moving in the right direction and do out daily activities like work , entertainment, health care, education, travelling or something else we have to do. Mass media has changed dramatically in the industry of mass media over the 50 years.
Billings (2011), mass media can be described as being “…both an umbrella and a plural term. It brings together a range of communicative technologies, institutions, audiences, practices and texts while reaffirming that the constituents of this implied singular entity are, instead, multiple, different and irreducible.” Media has a significant role to play in modern society. It can cause serious changes and improve social situation as it affects our civil, cultural, political, economic and aesthetic outlook. An example is Mediacorp, which is the biggest broadcaster in Singapore. As the national broadcaster, Mediacorp is regularly seeking new ways to provide valued content for their viewers.
The mass media have a fundamental impact on the processes of social transformation of society. Because of the spread digital methods in information flowing, a rapid access to the satellite and cable television technologies, as well as the development of transnational media corporations it can be seen an involvement of different parts of the world into a new reality of the information, which is characterized by an unprecedented opportunity to wide access to all sorts of information and knowledge. Dynamical processes of modern journalism development and globalization of information space have affected almost all countries, both developed and those which are faced with some problems of restructuring economic and political relations. Press, radio
Jacques Ellul a French Sociologist once said "It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale." The presence of Mass media has been rapidly growing since the advent of its first medium, the radio in 1920s and later the television in 1950s ("Advertisement" ,2010). Today mass media has gained global popularity and is heavily relied on to stay informed on current events Through the web. While seemingly beneficial in keeping the public educated there is a major issue resulting from this dependency. With this reliance mass media could reinforce false images leading us to act off false information which could result in the public being effectively brainwashed.
THE ROLES OF MEDIA TO THE YOUNGER GENERATION SEX, VIOLENCE AND THE MEDIA THESIS STATEMENT Mass media is something that we called it as a communication. It can be a various style of communication whether it is written, broadcast or spoken that can reach to large audience. By using this mass media, it can relate with Internet, television, radio, advertising, newspaper, magazines and so on. In today’s society, we can see a lot of issues regarding the social media that we can see a lot of people shared it. Younger children tend to model behavior they see and don’t always understand the difference between reality and entertainment therefore, exposure to sex and violence through the media’s influence can causes many problems.