INTRODUCTION OF MEDIA:- The media is characterized as a news medium that tells of the intense or surprising events in our society. Television and radio are a units viewed as audiovisual media, newspapers and magazines are a units referred to as medium, and third parties area unit referred as new media, as well as social media. This whole of media permits us to speak effortlessly. The media is an essential supply of data in its news and amusement segments, permitting us to alter concepts, suggestions and comments. Most immature folks sometimes use television for movies and alternative amusement programs.
INTRODUCTION 1.1 Overview The evolution of media from the traditional media to the modern media has changed the way we look around us and understand different things. The new means of media are interactive and engaging while old means are more traditional way of communicating. Social media has given us a number of new options by making us to interact with one another via the Internet. It has made media become much more personal and diverse as user-generated content becomes more significant in our lives. The traditional media includes television, radio, newspapers, magazines, books, etc.
TOPIC IS: Impact of print media and an electronic media on social development. 1-media a- (print media) b- (electronic media) What is Media? A communication channel is for the dissemination of news, entertainment, education, data or promotional information. Media includes every broadcast and narrowcasting medium such as newspapers, magazines, television, radio, billboards, direct mail, telephone, fax and Internet. The media is multiple media and can take the plural or singular verbs depending on the desired sensation.
Mass media is any means of technology which is used for the intended communication with a large-scale audience. It is seen as the principal means of communication used to touch the vast majority of the general public. Media has many forms, the most common of which are newspapers, magazines, radio, television, and the Internet. The general public normally relies on the media to deliver information on the topic of political issues, social issues, entertainment, and news on modern art, music, and literature. Media came into existence in 15th century with the introduction of the world’s first newspaper namely “Relation aller Fürnemmen und gedenckwürdigen Historien,” a German newspaper which name translates to “Account of all distinguished and commemorable news,” and since then media has developed significantly.
Media can be defined as the main means of mass communication. It acts as an essential part of society. Allowing us to be informed and feel included. Forms of media have changed throughout the years enormously and with that said, has increased with importance. Media helps society form opinions on everyday events.
INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes.
Some forms of media involve communicating on a one–to-one basis, like talking to someone on the telephone, or reading a book, or chatting with your friend on the internet. II. However, other media like newspapers and television reach millions of people at the same time. Such means of communication are called mass media. In other words, media that reach a large section of people, or the masses, anywhere in the globe in a short time is called mass media.
Printed media would include printed books, newspapers and magazines, and other traditional or analogue media, such as pictures, film or audio tape. The popularity of digital media, together with the internet and personal computing, has caused a major change for publishing, journalism, entertainment, education, commerce and politics. The universality of digital media and its effects
Traditional media, or also known by some as old media, are used to market or advertise for decades. For businesses to reach out to their consumers and other competitors back then, many companies use television, radio broadcasts or newspapers to market or advertise their brand and product. These are the origin for advertising and are used frequently on a daily basis. Traditional media has always been efficient but over the recent years, demand for it has gradually decreases. What is digital media Digital media, or some refers to as new media, is taking over the business world in the recent years.